Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Sally Kazanis, owner
Mustang Sally
sallyspetsitting@aol.com
708-309-1316
http://www.sallyspetsitting.com/
ABOUT MY BUSINESS
I am an insured and bonded, full-time animal care professional. Through my business, Mustang Sally, I care for a wide range of animals including horses, dogs, cats, guinea pigs, reptiles and everything in between. I service pet-owner clients by travelling to their homes or locations and caring for their animals when they need to be away on vacation or a business trip. I will even visit their pets two or three times a day, if needed. And, if asked, I will stay overnight. In addition to pet-sitting, I offer equine and canine massage therapy for which I am fully-certified.
MY UNIQUENESS
What makes Mustang Sally unique is that I have a complete understanding of the needs of pet owners. I can relate to their anxieties of having to leave their animals in the care of someone else. I board my own horse because I have limited space on my property. So, I took a good deal of care and time in finding a facility that had the same ethics, standards and passion that I do – because like all pet owners, my horse is my life. I relate well to animals which is something they can sense. They feel comfortable with me.
IDEAL CLIENT PROFILE
My ideal client would be someone who has that same integrity and passion for animals as I do. These are people who will do whatever it takes to provide the best care for their pets.
UNIQUE BUSINESS CHALLENGE
Marketing and promoting myself and my business would be my greatest challenges at this point. This includes not only finding the right organizations to join and then learning how to present myself as a credible business owner, but also to learn about all technology and social media methods popular, today, for getting your message out into the marketplace.
EFFECTIVE RESOLUTION
To meet these challenges head on, I’ve been working with a coach to develop a plan that will help me become more proficient and at ease each time I present myself and talk about my business. I am on track to making each presentation better than the one before. With regard to becoming less overwhelmed with the technology aspect of marketing and promoting Mustang Sally, I have learned to tone things down a bit. I have come to realize that it is not necessary to do everything all at once. As a result, I am focusing on just two or three social media or eMarketing efforts each day. This makes promoting Mustang Sally much more manageable which, at this point, appears to be the best path toward success.
Monday, May 9, 2011
Wednesday, April 27, 2011
Entrepreneur chooses franchise that offers career opportunities to local community
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights starts with hearing their stories firsthand as through this conversation with
Vern Jones, owner
Sign-A-Rama
www.signarama-barrington.com
vernj@signarama-barrington.com
224-848-4620
MY MOTIVATION
After working in corporate America for 35 years, I had an opportunity to retire. As a result, I took some time to reflect on what it was that I wanted to do. I looked into four or five franchise-type operations that I thought might interest me. A Sign-A-Rama business was one that I thought I could operate successfully in the local community. I had been travelling for so many years and didn’t want to get involved in any new business that required more travel. I also wanted to do something where I could actually see the fruits of my labor. At the same time, I wanted a business that wasn’t so highly technical and skilled that I couldn’t give younger people an opportunity to start a career and learn the industry. I wanted to be able to give opportunities to local people – those who are young and just starting out as well as those have a genuine interest in the business.
ABOUT MY BUSINESS
At Sign-A-Rama, we do all types of wide format and specialty printing for anything from a sign, banner or indoor directional signage to huge outdoor signs including in-ground monument signs, plexi-glass signs, and signs on buildings. Our specialty capabilities include taking a photograph and blowing it up to wall size. We can even print wallpaper that’s hard to find or out of print. We reproduce it as actual wallpaper ready for hanging. We do trade show graphics, sidewalk A-frames, metal and wood signage, custom lettering, and mounting.
OUR UNIQUENESS
We are on the cutting-edge of the sign industry. Our location has one of the first latex printers in the area. This is an eco-friendly printer in that it doesn’t use solvent-based inks which are harmful to the environment. Materials printed off these printers are approved for use inside K-12 schools because they are solvent-free. This truly sets us apart from our competition. We also have the capability of letting customers design and order their signs online which we can either ship or deliver directly to them.
IDEAL CLIENT PROFILE
The ideal Sign-A-Rama client is anyone looking for innovative solutions to help promote and grow their business. We cater to small businesses that don’t have or rely on large procurement sources. We fit that need for them. And, our methods of reaching these prospective clients include daily telemarketing, personal sales calls, and a concentrated direct mail effort.
SHARED ADVICE
As an aspiring entrepreneur, make sure you do your research on the front end. Know exactly what it is that you are going to be delivering. From a competitive standpoint, one thing that I could have done better would have been to understand the competitive nature of the business. Having a firm grounding in that respect will help you to better set pricing, target your markets and get on the fast track to success.
Editor's note: To all entrepreneurs who'd like to be featured in future TRANSPARENCY postings, please contact Jan Long at janice@janlongcommunications.com.
Vern Jones, owner
Sign-A-Rama
www.signarama-barrington.com
vernj@signarama-barrington.com
224-848-4620
MY MOTIVATION
After working in corporate America for 35 years, I had an opportunity to retire. As a result, I took some time to reflect on what it was that I wanted to do. I looked into four or five franchise-type operations that I thought might interest me. A Sign-A-Rama business was one that I thought I could operate successfully in the local community. I had been travelling for so many years and didn’t want to get involved in any new business that required more travel. I also wanted to do something where I could actually see the fruits of my labor. At the same time, I wanted a business that wasn’t so highly technical and skilled that I couldn’t give younger people an opportunity to start a career and learn the industry. I wanted to be able to give opportunities to local people – those who are young and just starting out as well as those have a genuine interest in the business.
ABOUT MY BUSINESS
At Sign-A-Rama, we do all types of wide format and specialty printing for anything from a sign, banner or indoor directional signage to huge outdoor signs including in-ground monument signs, plexi-glass signs, and signs on buildings. Our specialty capabilities include taking a photograph and blowing it up to wall size. We can even print wallpaper that’s hard to find or out of print. We reproduce it as actual wallpaper ready for hanging. We do trade show graphics, sidewalk A-frames, metal and wood signage, custom lettering, and mounting.
OUR UNIQUENESS
We are on the cutting-edge of the sign industry. Our location has one of the first latex printers in the area. This is an eco-friendly printer in that it doesn’t use solvent-based inks which are harmful to the environment. Materials printed off these printers are approved for use inside K-12 schools because they are solvent-free. This truly sets us apart from our competition. We also have the capability of letting customers design and order their signs online which we can either ship or deliver directly to them.
IDEAL CLIENT PROFILE
The ideal Sign-A-Rama client is anyone looking for innovative solutions to help promote and grow their business. We cater to small businesses that don’t have or rely on large procurement sources. We fit that need for them. And, our methods of reaching these prospective clients include daily telemarketing, personal sales calls, and a concentrated direct mail effort.
SHARED ADVICE
As an aspiring entrepreneur, make sure you do your research on the front end. Know exactly what it is that you are going to be delivering. From a competitive standpoint, one thing that I could have done better would have been to understand the competitive nature of the business. Having a firm grounding in that respect will help you to better set pricing, target your markets and get on the fast track to success.
Editor's note: To all entrepreneurs who'd like to be featured in future TRANSPARENCY postings, please contact Jan Long at janice@janlongcommunications.com.
Monday, April 18, 2011
Everyday need develops into new business for entrepreneur-inventor
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights starts with hearing their stories firsthand as through this conversation with
Grace Amante, owner
3J Group, Inc.
www.autotray.net
grace.amante@comcast.net
847-398-5772
MY MOTIVATION
Like many businesses, 3J Group, Inc., was formed out of necessity – the need to develop a product that did not exist. While I was working during the day and taking college courses in the evening, I found myself balancing a quick meal on my lap in the car before class. I tried using magazines or newspapers to stabilize my dinner, but nothing was working. Yet, I couldn’t find anything of substance in the marketplace that would work as an in-car lap table. So, I decided to build a prototype of what is now known as the AutoTray. It’s a compact, portable, lightweight food tray with a non-skid surface that rests comfortably on the lap. It measures only 8” x 15.5” and less than an inch high which makes it easy to stow away in any vehicle. Plus, it has a crumb compartment and an indentation to rest a cup.
MY UNIQUENESS
Similar type products to the AutoTray are heavy, more bulky, expensive tables designed not for food, but for reading and other tasks. Consequently, they are not easily stored in the car, especially if you’re stowing one per person for a normal-size family. My product is thin, yet durable, and fits under the seat, in the door’s side pockets and, of course, in the trunk where it takes minimal space. In addition, I made it a point to make the AutoTray affordable so that the everyday family can easily afford them.
CLIENT PROFILE
Several consumer groups would fall into my ideal client category – People who spend a lot of time in their vehicles and on the road either for work, school, running errands, or taking road trips. Naturally, these would include families, salespeople, truck drivers and students.
MY MARKETING METHODS
For the most part, I’ve been promoting the AutoTray by taking it on the road so to speak - attending networking events, conducting focus groups and by word of mouth. Right now, my immediate goal is to direct prospects to my website. To do this, I’m getting ready to advertise on Facebook™ and Google™, and am considering a YouTube™ promotional video.
SHARED ADVICE
What surprised me the most about developing this product was learning about consumer habits through my focus groups – what they buy and what drives them to buy. For example, how parents' tastes greatly differ from their children's when it comes to colors. The main thing that I would have done differently would have been to do more upfront consumer research to see exactly if this type of product would appeal to the masses and if so, what they would like to see in such a product. I could have avoided many expensive rookie mistakes had I conducted the focus groups first. But, at least, I know I will never make these same types of mistakes again. My advice to aspiring entrepreneurs would be to do your research up front so you don’t find yourself putting the cart before the horse.
Grace Amante, owner
3J Group, Inc.
www.autotray.net
grace.amante@comcast.net
847-398-5772
MY MOTIVATION
Like many businesses, 3J Group, Inc., was formed out of necessity – the need to develop a product that did not exist. While I was working during the day and taking college courses in the evening, I found myself balancing a quick meal on my lap in the car before class. I tried using magazines or newspapers to stabilize my dinner, but nothing was working. Yet, I couldn’t find anything of substance in the marketplace that would work as an in-car lap table. So, I decided to build a prototype of what is now known as the AutoTray. It’s a compact, portable, lightweight food tray with a non-skid surface that rests comfortably on the lap. It measures only 8” x 15.5” and less than an inch high which makes it easy to stow away in any vehicle. Plus, it has a crumb compartment and an indentation to rest a cup.
MY UNIQUENESS
Similar type products to the AutoTray are heavy, more bulky, expensive tables designed not for food, but for reading and other tasks. Consequently, they are not easily stored in the car, especially if you’re stowing one per person for a normal-size family. My product is thin, yet durable, and fits under the seat, in the door’s side pockets and, of course, in the trunk where it takes minimal space. In addition, I made it a point to make the AutoTray affordable so that the everyday family can easily afford them.
CLIENT PROFILE
Several consumer groups would fall into my ideal client category – People who spend a lot of time in their vehicles and on the road either for work, school, running errands, or taking road trips. Naturally, these would include families, salespeople, truck drivers and students.
MY MARKETING METHODS
For the most part, I’ve been promoting the AutoTray by taking it on the road so to speak - attending networking events, conducting focus groups and by word of mouth. Right now, my immediate goal is to direct prospects to my website. To do this, I’m getting ready to advertise on Facebook™ and Google™, and am considering a YouTube™ promotional video.
SHARED ADVICE
What surprised me the most about developing this product was learning about consumer habits through my focus groups – what they buy and what drives them to buy. For example, how parents' tastes greatly differ from their children's when it comes to colors. The main thing that I would have done differently would have been to do more upfront consumer research to see exactly if this type of product would appeal to the masses and if so, what they would like to see in such a product. I could have avoided many expensive rookie mistakes had I conducted the focus groups first. But, at least, I know I will never make these same types of mistakes again. My advice to aspiring entrepreneurs would be to do your research up front so you don’t find yourself putting the cart before the horse.
Monday, April 4, 2011
Clinical social worker making public aware of insurance-covered talk therapy
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Connie McKeogh, MSW
Licensed Clinical Social Worker
Adult Counseling & Therapy Practice
847-845-8033
connie@socialworker4therapy.com
http://www.socialworker-therapist.com/
ABOUT MY BUSINESS
Connie McKeogh, MSW, is a private practice in Barrington specializing in talk therapy. I am a licensed clinical social worker and certified alcohol & drug counselor licensed by the Illinois Department of Regulations. I received my Masters degree in social work from the Jane Addams College of Social Work in Chicago. My belief is that people are often confronted by life circumstances that have the potential to negatively impact their emotions, concentration, finances, employment, relationships, health and marriage. Human nature dictates that we turn to our friends and family to process these experiences. While this can be an effective method to relieve stress, over time, we are often stressing out our friends and relatives with our stories. I provide the safe environment where clients can confidentially process their personal and/or professional fears, concerns, ideas and goals. As part of this therapeutic process, I advocate, empower, encourage and link clients to services, as needed.
MY UNIQUENESS
What sets me apart from others in my field is that I maintain a multicultural practice. In addition to treating people of various ethnic and cultural backgrounds, I have also worked with clients from Poland, India, Iran, Guatemala, and Mexico. My practice is also unique in that I provide high-level treatment for substance abuse and mental health issues. For 12 years I provided such treatments to hospital emergency room patients. This training led to my practicing with an addictions psychiatrist in a group practice which propelled me into my own private practice.
IDEAL CLIENT PROFILE
Any one who wants to process personal life concerns in a safe and confidential atmosphere with a trusted therapist would qualify as my ideal client.
UNIQUE CHALLENGE
A great number of people are unaware that licensed clinical social workers are allowed to bill insurance companies in the same way that doctors do. As a result, these same people fail to seek the therapy that they desperately need. Medicare is another example of a well kept secret. It’s not commonly known by baby boomers and senior citizens that Medicare pays for talk therapy. My challenge is to do what I can to get the word out and educate every insured person on the fact that he or she can affordably take advantage of my services.
EFFECTIVE SOLUTION
Through networking and communicating via every possible method, I am sharing information on therapy awareness and affordability to all who need to know about it. The back of all insurance cards lists the Mental Health and Substance Abuse contact number. Calling that number will lead to a list of licensed clinical social workers in one’s local area – which includes Connie McKeogh, MSW. I am currently on the Blue Cross/Blue Shield, Humana, United Health Care and Medicare insurance panels – soon to include Aetna Insurance. The more people know about the services available to them, the sooner they will be on their way to good mental health.
Connie McKeogh, MSW
Licensed Clinical Social Worker
Adult Counseling & Therapy Practice
847-845-8033
connie@socialworker4therapy.com
http://www.socialworker-therapist.com/
ABOUT MY BUSINESS
Connie McKeogh, MSW, is a private practice in Barrington specializing in talk therapy. I am a licensed clinical social worker and certified alcohol & drug counselor licensed by the Illinois Department of Regulations. I received my Masters degree in social work from the Jane Addams College of Social Work in Chicago. My belief is that people are often confronted by life circumstances that have the potential to negatively impact their emotions, concentration, finances, employment, relationships, health and marriage. Human nature dictates that we turn to our friends and family to process these experiences. While this can be an effective method to relieve stress, over time, we are often stressing out our friends and relatives with our stories. I provide the safe environment where clients can confidentially process their personal and/or professional fears, concerns, ideas and goals. As part of this therapeutic process, I advocate, empower, encourage and link clients to services, as needed.
MY UNIQUENESS
What sets me apart from others in my field is that I maintain a multicultural practice. In addition to treating people of various ethnic and cultural backgrounds, I have also worked with clients from Poland, India, Iran, Guatemala, and Mexico. My practice is also unique in that I provide high-level treatment for substance abuse and mental health issues. For 12 years I provided such treatments to hospital emergency room patients. This training led to my practicing with an addictions psychiatrist in a group practice which propelled me into my own private practice.
IDEAL CLIENT PROFILE
Any one who wants to process personal life concerns in a safe and confidential atmosphere with a trusted therapist would qualify as my ideal client.
UNIQUE CHALLENGE
A great number of people are unaware that licensed clinical social workers are allowed to bill insurance companies in the same way that doctors do. As a result, these same people fail to seek the therapy that they desperately need. Medicare is another example of a well kept secret. It’s not commonly known by baby boomers and senior citizens that Medicare pays for talk therapy. My challenge is to do what I can to get the word out and educate every insured person on the fact that he or she can affordably take advantage of my services.
EFFECTIVE SOLUTION
Through networking and communicating via every possible method, I am sharing information on therapy awareness and affordability to all who need to know about it. The back of all insurance cards lists the Mental Health and Substance Abuse contact number. Calling that number will lead to a list of licensed clinical social workers in one’s local area – which includes Connie McKeogh, MSW. I am currently on the Blue Cross/Blue Shield, Humana, United Health Care and Medicare insurance panels – soon to include Aetna Insurance. The more people know about the services available to them, the sooner they will be on their way to good mental health.
Monday, March 21, 2011
Sustainable furniture refinisher helps clients see potential in reclaimed pieces
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Kelly Rauch, owner
TWICE
P:773-467-9063, C:773-297-6396
www.kellyrauch.com
kellyrauch@sbcglobal.net
ABOUT MY COMPANY
Twice is an environmentally-sustainable custom furniture, upholstery, drapery and wall finishes studio. We acquire and refurbish reclaimed vintage and antique items that have been discarded. We find most of our pieces through auctions, garage sales, and estate sales across the country. While we do sell some re-purposed pieces that we completely refinish in our store, we are mostly interested in getting people to come in and select unfinished pieces that we can custom finish according to their personal tastes and requirements. At the same time, we encourage people to bring in existing pieces that can easily be refreshed and reused as opposed to needlessly tossed away. We also work with designers who are looking for one-of-a-kind pieces or custom wall or furniture finishes for whom we can put together an entire room schematic. On the other hand, they can give us just an idea of what they are looking for so we can suggest an item that they might select and sell to their client.
MY UNIQUENESS
We’re unique in two ways. One is that we are a little old school in the sense that we have everything in one place. All of our artisans are in-house under one roof. This includes an upholstery and drapery workroom, as well. Secondly, we are the only business in the entire Midwest that belongs to the Sustainable Furnishings Council which is a non-profit balanced coalition of industry players founded to promote sustainable practices among manufacturers, retailers, and consumers alike.
IDEAL CLIENT PROFILE
Ideally, our clients are interior designers, architects, and homeowners who share our sustainable practices mindset and are incorporating these ideals into their own businesses or lives. They need to be in tune with the moral and ethical purpose behind what it is we do.
CHALLENGE
Our number one challenge is getting people to see past the current condition of the pieces they’re looking at and see the potential and possibilities that lie within them. Designers don’t have this problem. They can envision what an unfinished piece will look like once it is completely refurbished with new wood treatment, fabric and detailing. However, we have a difficult time getting retail clients to experience the same vision.
EFFECTIVE SOLUTION
What seems to be working rather well, is our taking a rough piece and refinishing it as far as we can – treating the wood, replacing any necessary springs, doing the re-stuffing and then covering the piece in a basic muslin. While it is rather costly, getting pieces to this more final stage seems to give potential buyers a better idea of what the finished product will look like. All that's left for them to do is select a fabric and let us finish our magic.
Kelly Rauch, owner
TWICE
P:773-467-9063, C:773-297-6396
www.kellyrauch.com
kellyrauch@sbcglobal.net
ABOUT MY COMPANY
Twice is an environmentally-sustainable custom furniture, upholstery, drapery and wall finishes studio. We acquire and refurbish reclaimed vintage and antique items that have been discarded. We find most of our pieces through auctions, garage sales, and estate sales across the country. While we do sell some re-purposed pieces that we completely refinish in our store, we are mostly interested in getting people to come in and select unfinished pieces that we can custom finish according to their personal tastes and requirements. At the same time, we encourage people to bring in existing pieces that can easily be refreshed and reused as opposed to needlessly tossed away. We also work with designers who are looking for one-of-a-kind pieces or custom wall or furniture finishes for whom we can put together an entire room schematic. On the other hand, they can give us just an idea of what they are looking for so we can suggest an item that they might select and sell to their client.
MY UNIQUENESS
We’re unique in two ways. One is that we are a little old school in the sense that we have everything in one place. All of our artisans are in-house under one roof. This includes an upholstery and drapery workroom, as well. Secondly, we are the only business in the entire Midwest that belongs to the Sustainable Furnishings Council which is a non-profit balanced coalition of industry players founded to promote sustainable practices among manufacturers, retailers, and consumers alike.
IDEAL CLIENT PROFILE
Ideally, our clients are interior designers, architects, and homeowners who share our sustainable practices mindset and are incorporating these ideals into their own businesses or lives. They need to be in tune with the moral and ethical purpose behind what it is we do.
CHALLENGE
Our number one challenge is getting people to see past the current condition of the pieces they’re looking at and see the potential and possibilities that lie within them. Designers don’t have this problem. They can envision what an unfinished piece will look like once it is completely refurbished with new wood treatment, fabric and detailing. However, we have a difficult time getting retail clients to experience the same vision.
EFFECTIVE SOLUTION
What seems to be working rather well, is our taking a rough piece and refinishing it as far as we can – treating the wood, replacing any necessary springs, doing the re-stuffing and then covering the piece in a basic muslin. While it is rather costly, getting pieces to this more final stage seems to give potential buyers a better idea of what the finished product will look like. All that's left for them to do is select a fabric and let us finish our magic.
Wednesday, March 9, 2011
Incorporating natural resources into landscape designs is mark of new entrepreneur
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights begins with hearing their stories firsthand beginning with a conversation with
Asta Dzeveckaite-Buseman, owner
Asta's Landscape Designs
http://www.astasdesigns.com/
630-862-4069
d_asta2002@yahoo.com
MY MOTIVATION
The reason for starting Asta’s Landscape Designs is similar to the same one heard over the past several years – the economy. I have a bachelor’s degree in land management and a master’s degree in rural territory planning, along with post-graduate courses in landscape architecture. I also have over 12 years of experience in the landscape design business working for independent landscape firms most of that time. These were companies tied to the residential housing market. Not surprisingly, with the downturn in the housing market, the company I worked for began downsizing its number of employees of whom I was one. Since I truly loved my work and had some solid business connections, I decided to go into business for myself.
ABOUT MY BUSINESS
Along with providing landscape and hardscape design services to residential clients, I manage their entire installations, as well. I help homeowners make the most of their outdoor spaces either by adding a private patio, a functional walkway or peaceful garden surrounded with colorful flowers. It’s always a thrill for me and my crew to transform what the client has in mind into reality. As a dedicated conservationist, I also encourage the collection and use of rain water and the planting of shade trees to keep homes naturally cool while purifying the air. I’ve become involved with creating “rain gardens” of native flowers and plants that are fed with water redirected from the home’s gutters into a prepared ground area comprised of top soil, compost and sand. This combination acts as a filtration system that cleans the rain water before it reaches the deep root system of the plants.
MY IDEAL CLIENT
Any residential homeowner who needs help with either their overall landscapes or just portions of them would be considered my perfect client. Someone whose landscape just needs some attention by adding annual flower containers for seasonal color or refreshing such as trimming, pruning, removal of overgrown shrubs and replaced with healthy new plants. Or someone who would like to incorporate some water features, ponds or hardscapes into their existing gardens would fit my ideal client profile.
MY UNIQUENESS
I feel what sets me apart from my competition is the fact that I am so conscious about the environment and intent on using as many natural resources in my designs as possible. Unlike some who are more interested in creating your generic landscape elements, I am more concerned about the well-being of the overall surroundings and health of the plantings. In addition, I always instruct the homeowner on how to take care of what was just planted.
HOW I MARKET MY BUSINESS
While most of my business comes from referrals, I promote my business through my website, some Facebook™, and by attending local business networking events. I may look into connecting with local real estate agents who have had houses on the market for quite a while and would need a refreshed landscape to help sell the property.
SHARED ADVICE
I’d tell others who are considering starting a new business to be aware that it is a long growth process. It takes time to build your business to where you want it, especially when the economic climate is questionable. Also, expect to do most of the work yourself until that time when you can hire help. Meanwhile, continue staying on top of your profession through continual education and new training. I would advise all soon-to-be entrepreneurs to carefully examine your potential, but don’t be afraid to follow your heart. Your success will come from your desire to do what you love to do. Like me, I have a passion for creating landscape artistry which I am confident will lead me to my goals of a successful business.
Asta Dzeveckaite-Buseman, owner
Asta's Landscape Designs
http://www.astasdesigns.com/
630-862-4069
d_asta2002@yahoo.com
MY MOTIVATION
The reason for starting Asta’s Landscape Designs is similar to the same one heard over the past several years – the economy. I have a bachelor’s degree in land management and a master’s degree in rural territory planning, along with post-graduate courses in landscape architecture. I also have over 12 years of experience in the landscape design business working for independent landscape firms most of that time. These were companies tied to the residential housing market. Not surprisingly, with the downturn in the housing market, the company I worked for began downsizing its number of employees of whom I was one. Since I truly loved my work and had some solid business connections, I decided to go into business for myself.
ABOUT MY BUSINESS
Along with providing landscape and hardscape design services to residential clients, I manage their entire installations, as well. I help homeowners make the most of their outdoor spaces either by adding a private patio, a functional walkway or peaceful garden surrounded with colorful flowers. It’s always a thrill for me and my crew to transform what the client has in mind into reality. As a dedicated conservationist, I also encourage the collection and use of rain water and the planting of shade trees to keep homes naturally cool while purifying the air. I’ve become involved with creating “rain gardens” of native flowers and plants that are fed with water redirected from the home’s gutters into a prepared ground area comprised of top soil, compost and sand. This combination acts as a filtration system that cleans the rain water before it reaches the deep root system of the plants.
MY IDEAL CLIENT
Any residential homeowner who needs help with either their overall landscapes or just portions of them would be considered my perfect client. Someone whose landscape just needs some attention by adding annual flower containers for seasonal color or refreshing such as trimming, pruning, removal of overgrown shrubs and replaced with healthy new plants. Or someone who would like to incorporate some water features, ponds or hardscapes into their existing gardens would fit my ideal client profile.
MY UNIQUENESS
I feel what sets me apart from my competition is the fact that I am so conscious about the environment and intent on using as many natural resources in my designs as possible. Unlike some who are more interested in creating your generic landscape elements, I am more concerned about the well-being of the overall surroundings and health of the plantings. In addition, I always instruct the homeowner on how to take care of what was just planted.
HOW I MARKET MY BUSINESS
While most of my business comes from referrals, I promote my business through my website, some Facebook™, and by attending local business networking events. I may look into connecting with local real estate agents who have had houses on the market for quite a while and would need a refreshed landscape to help sell the property.
SHARED ADVICE
I’d tell others who are considering starting a new business to be aware that it is a long growth process. It takes time to build your business to where you want it, especially when the economic climate is questionable. Also, expect to do most of the work yourself until that time when you can hire help. Meanwhile, continue staying on top of your profession through continual education and new training. I would advise all soon-to-be entrepreneurs to carefully examine your potential, but don’t be afraid to follow your heart. Your success will come from your desire to do what you love to do. Like me, I have a passion for creating landscape artistry which I am confident will lead me to my goals of a successful business.
Monday, February 28, 2011
Inventorying party items for 135 guests is normal challenge for one event planner
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Denise Murphy, owner
A Touch of Elegance Event Planning
www.aTouchofEleganceEvents.com
touch_of_elegance@sbcglobal.net
847-342-1599 – 847-877-4470
ABOUT MY BUSINESS
A Touch of Elegance is a full-service, ala carte event planning service that runs every kind of party be it a birthday, anniversary, shower, or wedding. Eighty-five percent of our business encompasses in-home parties, but we also handle the smaller scale business event. While we usually work with our client’s caterer of choice, we will recommend high-quality caterers when asked. All of our servers and bartenders are professionally- trained and along with serving the food and beverages, our servers help with most everything else ranging from on-site theme party decorations and buffet setups, to table staging and bar prepping. From the moment the food is delivered we begin managing its presentation, replenishment, and tidiness. We do kitchen cleanup, trash removal, put leftovers away so, in the end, you’d never know an event had ever taken place.
OUR UNIQUENESS
Unlike many others in the industry, we actually do have all of the party rental equipment available which eliminates the need for the client to go elsewhere for these additional items. We have enough place settings for 135 people – elegant china, silverware, glassware, chafing dishes, coffee urns. At the same time, we have decorations and accessories available for most every theme party popular, today. Not to mention that my son runs his own DJ business and is always available as part of our package. We truly provide an all-in-one party service.
IDEAL CLIENT
Anyone who would rather sit back, relax and enjoy their own party rather than have the hassle of trying to run the whole event themselves is who we consider our ideal client. Brides-to-be planning a wedding, couples throwing an anniversary party, someone surprising his or her spouse with a birthday celebration, or a small business owner hosting an employee holiday party – all of whom are looking for outstanding service at a great value – fall into our perfect client category.
UNIQUE CHALLENGE
My biggest challenge is managing our tremendous inventory of party-planning items and rental equipment in a limited amount of space. Keeping a horizontal and vertical inventory of what we have so that it is easily accessible is an enormous undertaking.
EFFECTIVE RESOLUTION
At first, this lack of space posed a real problem, but we took time to create a layout of our available space and installed some cabinetry that not only organized many items, but also concealed them so they were both protected and out of sight. However, my theme party accessories remain visible in bins so that I can mix and match themes easily. To better handle this challenge, I actually took an organizing class and since, have inventoried and documented all of my rental items for better tracking. However, I still find myself reorganizing everything on a regular basis in search of the perfect system. It is an ongoing process and one that works better as time goes by and, at the moment, is working fairly well for A Touch of Class Event Planning.
Denise Murphy, owner
A Touch of Elegance Event Planning
www.aTouchofEleganceEvents.com
touch_of_elegance@sbcglobal.net
847-342-1599 – 847-877-4470
ABOUT MY BUSINESS
A Touch of Elegance is a full-service, ala carte event planning service that runs every kind of party be it a birthday, anniversary, shower, or wedding. Eighty-five percent of our business encompasses in-home parties, but we also handle the smaller scale business event. While we usually work with our client’s caterer of choice, we will recommend high-quality caterers when asked. All of our servers and bartenders are professionally- trained and along with serving the food and beverages, our servers help with most everything else ranging from on-site theme party decorations and buffet setups, to table staging and bar prepping. From the moment the food is delivered we begin managing its presentation, replenishment, and tidiness. We do kitchen cleanup, trash removal, put leftovers away so, in the end, you’d never know an event had ever taken place.
OUR UNIQUENESS
Unlike many others in the industry, we actually do have all of the party rental equipment available which eliminates the need for the client to go elsewhere for these additional items. We have enough place settings for 135 people – elegant china, silverware, glassware, chafing dishes, coffee urns. At the same time, we have decorations and accessories available for most every theme party popular, today. Not to mention that my son runs his own DJ business and is always available as part of our package. We truly provide an all-in-one party service.
IDEAL CLIENT
Anyone who would rather sit back, relax and enjoy their own party rather than have the hassle of trying to run the whole event themselves is who we consider our ideal client. Brides-to-be planning a wedding, couples throwing an anniversary party, someone surprising his or her spouse with a birthday celebration, or a small business owner hosting an employee holiday party – all of whom are looking for outstanding service at a great value – fall into our perfect client category.
UNIQUE CHALLENGE
My biggest challenge is managing our tremendous inventory of party-planning items and rental equipment in a limited amount of space. Keeping a horizontal and vertical inventory of what we have so that it is easily accessible is an enormous undertaking.
EFFECTIVE RESOLUTION
At first, this lack of space posed a real problem, but we took time to create a layout of our available space and installed some cabinetry that not only organized many items, but also concealed them so they were both protected and out of sight. However, my theme party accessories remain visible in bins so that I can mix and match themes easily. To better handle this challenge, I actually took an organizing class and since, have inventoried and documented all of my rental items for better tracking. However, I still find myself reorganizing everything on a regular basis in search of the perfect system. It is an ongoing process and one that works better as time goes by and, at the moment, is working fairly well for A Touch of Class Event Planning.
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