Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Sally Kazanis, owner
Mustang Sally
sallyspetsitting@aol.com
708-309-1316
http://www.sallyspetsitting.com/
ABOUT MY BUSINESS
I am an insured and bonded, full-time animal care professional. Through my business, Mustang Sally, I care for a wide range of animals including horses, dogs, cats, guinea pigs, reptiles and everything in between. I service pet-owner clients by travelling to their homes or locations and caring for their animals when they need to be away on vacation or a business trip. I will even visit their pets two or three times a day, if needed. And, if asked, I will stay overnight. In addition to pet-sitting, I offer equine and canine massage therapy for which I am fully-certified.
MY UNIQUENESS
What makes Mustang Sally unique is that I have a complete understanding of the needs of pet owners. I can relate to their anxieties of having to leave their animals in the care of someone else. I board my own horse because I have limited space on my property. So, I took a good deal of care and time in finding a facility that had the same ethics, standards and passion that I do – because like all pet owners, my horse is my life. I relate well to animals which is something they can sense. They feel comfortable with me.
IDEAL CLIENT PROFILE
My ideal client would be someone who has that same integrity and passion for animals as I do. These are people who will do whatever it takes to provide the best care for their pets.
UNIQUE BUSINESS CHALLENGE
Marketing and promoting myself and my business would be my greatest challenges at this point. This includes not only finding the right organizations to join and then learning how to present myself as a credible business owner, but also to learn about all technology and social media methods popular, today, for getting your message out into the marketplace.
EFFECTIVE RESOLUTION
To meet these challenges head on, I’ve been working with a coach to develop a plan that will help me become more proficient and at ease each time I present myself and talk about my business. I am on track to making each presentation better than the one before. With regard to becoming less overwhelmed with the technology aspect of marketing and promoting Mustang Sally, I have learned to tone things down a bit. I have come to realize that it is not necessary to do everything all at once. As a result, I am focusing on just two or three social media or eMarketing efforts each day. This makes promoting Mustang Sally much more manageable which, at this point, appears to be the best path toward success.
Showing posts with label jan long. Show all posts
Showing posts with label jan long. Show all posts
Monday, May 9, 2011
Monday, April 18, 2011
Everyday need develops into new business for entrepreneur-inventor
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights starts with hearing their stories firsthand as through this conversation with
Grace Amante, owner
3J Group, Inc.
www.autotray.net
grace.amante@comcast.net
847-398-5772
MY MOTIVATION
Like many businesses, 3J Group, Inc., was formed out of necessity – the need to develop a product that did not exist. While I was working during the day and taking college courses in the evening, I found myself balancing a quick meal on my lap in the car before class. I tried using magazines or newspapers to stabilize my dinner, but nothing was working. Yet, I couldn’t find anything of substance in the marketplace that would work as an in-car lap table. So, I decided to build a prototype of what is now known as the AutoTray. It’s a compact, portable, lightweight food tray with a non-skid surface that rests comfortably on the lap. It measures only 8” x 15.5” and less than an inch high which makes it easy to stow away in any vehicle. Plus, it has a crumb compartment and an indentation to rest a cup.
MY UNIQUENESS
Similar type products to the AutoTray are heavy, more bulky, expensive tables designed not for food, but for reading and other tasks. Consequently, they are not easily stored in the car, especially if you’re stowing one per person for a normal-size family. My product is thin, yet durable, and fits under the seat, in the door’s side pockets and, of course, in the trunk where it takes minimal space. In addition, I made it a point to make the AutoTray affordable so that the everyday family can easily afford them.
CLIENT PROFILE
Several consumer groups would fall into my ideal client category – People who spend a lot of time in their vehicles and on the road either for work, school, running errands, or taking road trips. Naturally, these would include families, salespeople, truck drivers and students.
MY MARKETING METHODS
For the most part, I’ve been promoting the AutoTray by taking it on the road so to speak - attending networking events, conducting focus groups and by word of mouth. Right now, my immediate goal is to direct prospects to my website. To do this, I’m getting ready to advertise on Facebook™ and Google™, and am considering a YouTube™ promotional video.
SHARED ADVICE
What surprised me the most about developing this product was learning about consumer habits through my focus groups – what they buy and what drives them to buy. For example, how parents' tastes greatly differ from their children's when it comes to colors. The main thing that I would have done differently would have been to do more upfront consumer research to see exactly if this type of product would appeal to the masses and if so, what they would like to see in such a product. I could have avoided many expensive rookie mistakes had I conducted the focus groups first. But, at least, I know I will never make these same types of mistakes again. My advice to aspiring entrepreneurs would be to do your research up front so you don’t find yourself putting the cart before the horse.
Grace Amante, owner
3J Group, Inc.
www.autotray.net
grace.amante@comcast.net
847-398-5772
MY MOTIVATION
Like many businesses, 3J Group, Inc., was formed out of necessity – the need to develop a product that did not exist. While I was working during the day and taking college courses in the evening, I found myself balancing a quick meal on my lap in the car before class. I tried using magazines or newspapers to stabilize my dinner, but nothing was working. Yet, I couldn’t find anything of substance in the marketplace that would work as an in-car lap table. So, I decided to build a prototype of what is now known as the AutoTray. It’s a compact, portable, lightweight food tray with a non-skid surface that rests comfortably on the lap. It measures only 8” x 15.5” and less than an inch high which makes it easy to stow away in any vehicle. Plus, it has a crumb compartment and an indentation to rest a cup.
MY UNIQUENESS
Similar type products to the AutoTray are heavy, more bulky, expensive tables designed not for food, but for reading and other tasks. Consequently, they are not easily stored in the car, especially if you’re stowing one per person for a normal-size family. My product is thin, yet durable, and fits under the seat, in the door’s side pockets and, of course, in the trunk where it takes minimal space. In addition, I made it a point to make the AutoTray affordable so that the everyday family can easily afford them.
CLIENT PROFILE
Several consumer groups would fall into my ideal client category – People who spend a lot of time in their vehicles and on the road either for work, school, running errands, or taking road trips. Naturally, these would include families, salespeople, truck drivers and students.
MY MARKETING METHODS
For the most part, I’ve been promoting the AutoTray by taking it on the road so to speak - attending networking events, conducting focus groups and by word of mouth. Right now, my immediate goal is to direct prospects to my website. To do this, I’m getting ready to advertise on Facebook™ and Google™, and am considering a YouTube™ promotional video.
SHARED ADVICE
What surprised me the most about developing this product was learning about consumer habits through my focus groups – what they buy and what drives them to buy. For example, how parents' tastes greatly differ from their children's when it comes to colors. The main thing that I would have done differently would have been to do more upfront consumer research to see exactly if this type of product would appeal to the masses and if so, what they would like to see in such a product. I could have avoided many expensive rookie mistakes had I conducted the focus groups first. But, at least, I know I will never make these same types of mistakes again. My advice to aspiring entrepreneurs would be to do your research up front so you don’t find yourself putting the cart before the horse.
Wednesday, March 9, 2011
Incorporating natural resources into landscape designs is mark of new entrepreneur
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights begins with hearing their stories firsthand beginning with a conversation with
Asta Dzeveckaite-Buseman, owner
Asta's Landscape Designs
http://www.astasdesigns.com/
630-862-4069
d_asta2002@yahoo.com
MY MOTIVATION
The reason for starting Asta’s Landscape Designs is similar to the same one heard over the past several years – the economy. I have a bachelor’s degree in land management and a master’s degree in rural territory planning, along with post-graduate courses in landscape architecture. I also have over 12 years of experience in the landscape design business working for independent landscape firms most of that time. These were companies tied to the residential housing market. Not surprisingly, with the downturn in the housing market, the company I worked for began downsizing its number of employees of whom I was one. Since I truly loved my work and had some solid business connections, I decided to go into business for myself.
ABOUT MY BUSINESS
Along with providing landscape and hardscape design services to residential clients, I manage their entire installations, as well. I help homeowners make the most of their outdoor spaces either by adding a private patio, a functional walkway or peaceful garden surrounded with colorful flowers. It’s always a thrill for me and my crew to transform what the client has in mind into reality. As a dedicated conservationist, I also encourage the collection and use of rain water and the planting of shade trees to keep homes naturally cool while purifying the air. I’ve become involved with creating “rain gardens” of native flowers and plants that are fed with water redirected from the home’s gutters into a prepared ground area comprised of top soil, compost and sand. This combination acts as a filtration system that cleans the rain water before it reaches the deep root system of the plants.
MY IDEAL CLIENT
Any residential homeowner who needs help with either their overall landscapes or just portions of them would be considered my perfect client. Someone whose landscape just needs some attention by adding annual flower containers for seasonal color or refreshing such as trimming, pruning, removal of overgrown shrubs and replaced with healthy new plants. Or someone who would like to incorporate some water features, ponds or hardscapes into their existing gardens would fit my ideal client profile.
MY UNIQUENESS
I feel what sets me apart from my competition is the fact that I am so conscious about the environment and intent on using as many natural resources in my designs as possible. Unlike some who are more interested in creating your generic landscape elements, I am more concerned about the well-being of the overall surroundings and health of the plantings. In addition, I always instruct the homeowner on how to take care of what was just planted.
HOW I MARKET MY BUSINESS
While most of my business comes from referrals, I promote my business through my website, some Facebook™, and by attending local business networking events. I may look into connecting with local real estate agents who have had houses on the market for quite a while and would need a refreshed landscape to help sell the property.
SHARED ADVICE
I’d tell others who are considering starting a new business to be aware that it is a long growth process. It takes time to build your business to where you want it, especially when the economic climate is questionable. Also, expect to do most of the work yourself until that time when you can hire help. Meanwhile, continue staying on top of your profession through continual education and new training. I would advise all soon-to-be entrepreneurs to carefully examine your potential, but don’t be afraid to follow your heart. Your success will come from your desire to do what you love to do. Like me, I have a passion for creating landscape artistry which I am confident will lead me to my goals of a successful business.
Asta Dzeveckaite-Buseman, owner
Asta's Landscape Designs
http://www.astasdesigns.com/
630-862-4069
d_asta2002@yahoo.com
MY MOTIVATION
The reason for starting Asta’s Landscape Designs is similar to the same one heard over the past several years – the economy. I have a bachelor’s degree in land management and a master’s degree in rural territory planning, along with post-graduate courses in landscape architecture. I also have over 12 years of experience in the landscape design business working for independent landscape firms most of that time. These were companies tied to the residential housing market. Not surprisingly, with the downturn in the housing market, the company I worked for began downsizing its number of employees of whom I was one. Since I truly loved my work and had some solid business connections, I decided to go into business for myself.
ABOUT MY BUSINESS
Along with providing landscape and hardscape design services to residential clients, I manage their entire installations, as well. I help homeowners make the most of their outdoor spaces either by adding a private patio, a functional walkway or peaceful garden surrounded with colorful flowers. It’s always a thrill for me and my crew to transform what the client has in mind into reality. As a dedicated conservationist, I also encourage the collection and use of rain water and the planting of shade trees to keep homes naturally cool while purifying the air. I’ve become involved with creating “rain gardens” of native flowers and plants that are fed with water redirected from the home’s gutters into a prepared ground area comprised of top soil, compost and sand. This combination acts as a filtration system that cleans the rain water before it reaches the deep root system of the plants.
MY IDEAL CLIENT
Any residential homeowner who needs help with either their overall landscapes or just portions of them would be considered my perfect client. Someone whose landscape just needs some attention by adding annual flower containers for seasonal color or refreshing such as trimming, pruning, removal of overgrown shrubs and replaced with healthy new plants. Or someone who would like to incorporate some water features, ponds or hardscapes into their existing gardens would fit my ideal client profile.
MY UNIQUENESS
I feel what sets me apart from my competition is the fact that I am so conscious about the environment and intent on using as many natural resources in my designs as possible. Unlike some who are more interested in creating your generic landscape elements, I am more concerned about the well-being of the overall surroundings and health of the plantings. In addition, I always instruct the homeowner on how to take care of what was just planted.
HOW I MARKET MY BUSINESS
While most of my business comes from referrals, I promote my business through my website, some Facebook™, and by attending local business networking events. I may look into connecting with local real estate agents who have had houses on the market for quite a while and would need a refreshed landscape to help sell the property.
SHARED ADVICE
I’d tell others who are considering starting a new business to be aware that it is a long growth process. It takes time to build your business to where you want it, especially when the economic climate is questionable. Also, expect to do most of the work yourself until that time when you can hire help. Meanwhile, continue staying on top of your profession through continual education and new training. I would advise all soon-to-be entrepreneurs to carefully examine your potential, but don’t be afraid to follow your heart. Your success will come from your desire to do what you love to do. Like me, I have a passion for creating landscape artistry which I am confident will lead me to my goals of a successful business.
Monday, February 21, 2011
Aura image professional strives to educate mainstream on biofeedback benefits
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Dianne Reddington, aura image consultant
Attune Aura Imaging Photography
Dianneaura1@aol.com
www.attuneauraphotography.com
847-981-1974
ABOUT MY BUSINESS
As an aura image consultant, I help people utilize their energy in the best way possible. This means getting their energy centers - or chakras - coherently effective or, if you will, Attuned. This biofeedback imaging camera actually counts your energy (vibration) and translates it into color (vibration). For example: 4500 vibrations = red; 6000 vibrations = orange; etc. These vibrations represent your energy centers. This is displayed via a PolaroidTM photo, I then translate this bio-energy. One of the benefits of aura photography is that often I see something that might represent stress which could be manifesting in different areas of the body. I might gently suggest that, with my guidance, the person get in touch with this stressful feeling to clarify and, hopefully, clear it. Another benefit is these colors might represent values of which people are not fully aware and, therefore, not fully realized. The colors reveal the full energy spectrum from harmonious to disharmonious. In essence, the photo is a self-discovery tool. It shows your energy in brilliant color and with that knowledge, it can help you utilize the power of your energy. The aura does change as you change.
MY UNIQUENESS
Outside of biofeedback being a rather unique field in itself, my vast knowledge of biofeedback energy and the fact that I continually teach the subject at various colleges and universities makes me unique from my competition. My history has been in working very strongly with the renowned Edgar Cayce's Association for Research and Enlightenment, Inc. that, as part of its mission, believes in the spiritual nature of humankind, and the connection of body, mind, and spirit.
IDEAL CLIENT PROFILE
Anyone who wants to know more about themselves or who wants to get deeper into his or her own psyche by making use of another self-discovery tool would be my ideal client. Up until now, I have been working with like-minded people. I am now turning my focus toward business professionals as a new segment of my clientele.
UNIQUE BUSINESS CHALLENGE
Until now, most of my clients were acquired by word of mouth from others in my field. Taking my talents and skills out of the classroom, so to speak, and into the business world is my immediate challenge. I have no formal business training, planning or marketing expertise, so I need to find and work with the right person or persons to help me promote my business. I am looking to take it full-time into the mainstream arena.
EFFECTIVE RESOLUTION
I’ve started using social media as a means of giving my business exposure. At the same time, I’ve been participating in business networking and have now launched a new website. I am exploring ways to reach professionals and possibly will do so through more lecturing. To gain non-professional clients, I intend to develop in-home Attune educational reading sessions. It continues to be a learning process, but by making the right business connections I’m confident that Attune Imaging Photography will soon become well known among professionals and non-professionals alike.
Dianne Reddington, aura image consultant
Attune Aura Imaging Photography
Dianneaura1@aol.com
www.attuneauraphotography.com
847-981-1974
ABOUT MY BUSINESS
As an aura image consultant, I help people utilize their energy in the best way possible. This means getting their energy centers - or chakras - coherently effective or, if you will, Attuned. This biofeedback imaging camera actually counts your energy (vibration) and translates it into color (vibration). For example: 4500 vibrations = red; 6000 vibrations = orange; etc. These vibrations represent your energy centers. This is displayed via a PolaroidTM photo, I then translate this bio-energy. One of the benefits of aura photography is that often I see something that might represent stress which could be manifesting in different areas of the body. I might gently suggest that, with my guidance, the person get in touch with this stressful feeling to clarify and, hopefully, clear it. Another benefit is these colors might represent values of which people are not fully aware and, therefore, not fully realized. The colors reveal the full energy spectrum from harmonious to disharmonious. In essence, the photo is a self-discovery tool. It shows your energy in brilliant color and with that knowledge, it can help you utilize the power of your energy. The aura does change as you change.
MY UNIQUENESS
Outside of biofeedback being a rather unique field in itself, my vast knowledge of biofeedback energy and the fact that I continually teach the subject at various colleges and universities makes me unique from my competition. My history has been in working very strongly with the renowned Edgar Cayce's Association for Research and Enlightenment, Inc. that, as part of its mission, believes in the spiritual nature of humankind, and the connection of body, mind, and spirit.
IDEAL CLIENT PROFILE
Anyone who wants to know more about themselves or who wants to get deeper into his or her own psyche by making use of another self-discovery tool would be my ideal client. Up until now, I have been working with like-minded people. I am now turning my focus toward business professionals as a new segment of my clientele.
UNIQUE BUSINESS CHALLENGE
Until now, most of my clients were acquired by word of mouth from others in my field. Taking my talents and skills out of the classroom, so to speak, and into the business world is my immediate challenge. I have no formal business training, planning or marketing expertise, so I need to find and work with the right person or persons to help me promote my business. I am looking to take it full-time into the mainstream arena.
EFFECTIVE RESOLUTION
I’ve started using social media as a means of giving my business exposure. At the same time, I’ve been participating in business networking and have now launched a new website. I am exploring ways to reach professionals and possibly will do so through more lecturing. To gain non-professional clients, I intend to develop in-home Attune educational reading sessions. It continues to be a learning process, but by making the right business connections I’m confident that Attune Imaging Photography will soon become well known among professionals and non-professionals alike.
Monday, February 14, 2011
Small-budget startups become prime targets for developer of affordable websites
Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights begins with hearing their stories firsthand beginning with a conversation with
Tony Palumbo, owner
LocalTech4Hire.com
support@localtech4hire.com
www.LocalTech4Hire.com
847-331-8764
ABOUT MY BUSINESS
LocalTech4Hire.com provides economical website development for small business owners who know they need an online presence, but up until now, thought website development was cost prohibitive. Building basic websites that are affordable gives new companies the opportunity to get started with Internet sales and marketing. At the same time, it takes their goals and vision directly online. As they begin to prosper and outgrow their site, I’m then able to help them, at that point, with the development of a more advanced site to better suit their current needs.
WHY I GOT STARTED
I began LocalTech4Hire.com after realizing that I was as far as I was going in my current career. I had gone as far as possible in my position and advancement did not look promising so I needed to take control of my own future success. I knew that my true interest, talent and value lie in web development. So, I pursued the education and training necessary to become a professional website developer and, soon after, started LocalTech4Hire.com.
MY UNIQUENESS
Besides my very affordable pricing which, first and foremost, is what sets me apart from my competition, my ability to quickly understand the individual needs and requirements of my clients is also a unique capability. Finding the most cost-effective solution to what will work best has resulted in solid relationships among my customers.
IDEAL CLIENT PROFILE
Companies that don’t have any online presence and, as a result, are not prospering would, naturally, be a good client for me. In addition to that, businesses ready to upgrade or refresh their websites would also fall into my ideal customer profile.
MY MARKETING METHODS
I’ve found that doing a lot of face-to-face networking is working well for getting my business the recognition it requires. At the same time, I’m a member of the local Rolling Meadows Chamber of Commerce. MeetUp group networking is another means of meeting other business owners who might need my services. Another method for generating awareness is to engage in online Q&As and leaving a link to my website.
SHARED ADVICE
What I found more encouraging than surprising was how helpful people can be with regard to my business startup. I have received so many tips, ideas and advice from other professionals that it has truly been a most positive experience. I wish I had known about the great source of information and opportunity my local chamber of commerce provided. I spent quite some time not really knowing how to get my name out into the marketplace before becoming a chamber member. I’d recommend to other aspiring entrepreneurs that they prepare and follow a detailed business plan. Having a set direction will keep you on course and help to ensure that you waste little time building your business. Also, get involved in networking to make the important contacts it takes to move your business forward. It’s a good idea, as well, to research your competitors. Find out who they are, where they’re located, who they are targeting and what they are offering. By doing so, you’ll be in a better position to provide a greater value at the fairest price which is one formula for future success.
Tony Palumbo, owner
LocalTech4Hire.com
support@localtech4hire.com
www.LocalTech4Hire.com
847-331-8764
ABOUT MY BUSINESS
LocalTech4Hire.com provides economical website development for small business owners who know they need an online presence, but up until now, thought website development was cost prohibitive. Building basic websites that are affordable gives new companies the opportunity to get started with Internet sales and marketing. At the same time, it takes their goals and vision directly online. As they begin to prosper and outgrow their site, I’m then able to help them, at that point, with the development of a more advanced site to better suit their current needs.
WHY I GOT STARTED
I began LocalTech4Hire.com after realizing that I was as far as I was going in my current career. I had gone as far as possible in my position and advancement did not look promising so I needed to take control of my own future success. I knew that my true interest, talent and value lie in web development. So, I pursued the education and training necessary to become a professional website developer and, soon after, started LocalTech4Hire.com.
MY UNIQUENESS
Besides my very affordable pricing which, first and foremost, is what sets me apart from my competition, my ability to quickly understand the individual needs and requirements of my clients is also a unique capability. Finding the most cost-effective solution to what will work best has resulted in solid relationships among my customers.
IDEAL CLIENT PROFILE
Companies that don’t have any online presence and, as a result, are not prospering would, naturally, be a good client for me. In addition to that, businesses ready to upgrade or refresh their websites would also fall into my ideal customer profile.
MY MARKETING METHODS
I’ve found that doing a lot of face-to-face networking is working well for getting my business the recognition it requires. At the same time, I’m a member of the local Rolling Meadows Chamber of Commerce. MeetUp group networking is another means of meeting other business owners who might need my services. Another method for generating awareness is to engage in online Q&As and leaving a link to my website.
SHARED ADVICE
What I found more encouraging than surprising was how helpful people can be with regard to my business startup. I have received so many tips, ideas and advice from other professionals that it has truly been a most positive experience. I wish I had known about the great source of information and opportunity my local chamber of commerce provided. I spent quite some time not really knowing how to get my name out into the marketplace before becoming a chamber member. I’d recommend to other aspiring entrepreneurs that they prepare and follow a detailed business plan. Having a set direction will keep you on course and help to ensure that you waste little time building your business. Also, get involved in networking to make the important contacts it takes to move your business forward. It’s a good idea, as well, to research your competitors. Find out who they are, where they’re located, who they are targeting and what they are offering. By doing so, you’ll be in a better position to provide a greater value at the fairest price which is one formula for future success.
Monday, January 31, 2011
Credential awareness campaign is 2011 goal of massage therapist Denise Blum Sepos
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Denise Blum Sepos, MA, LMT
A Journey to Health
info@ajthmassage.com
www.ajthmassage.com
847-550-8716
ABOUT MY BUSINESS
I’m a licensed massage therapist, as well as a nationally certified massage therapist, specializing in all forms of massage therapy. I opened A Journey to Health in 2000 which provides clients with the simplest modality of the relaxing Swedish massage to deeper, more therapeutic modalities of myofascial release, sports massage, both
pre- and post-natal massage, Aruyvedic head massage, deep tissue work which incorporates trigger point therapy, foot reflexology, and warm stone massage that delivers deep penetrating heat to the soft tissues. So, literally, I offer full-scale therapy options.
MY UNIQUENESS
Outside of my being a nationally certified massage therapist, which is beyond what is required in the state of Illinois, I originally was a dance movement therapist in Massachusetts before coming to Illinois in 1995. Dance movement therapy is one of the creative arts therapies. I saw many parallels between dance therapy and massage therapy, so it was a very smooth change of career paths. I have always worked with people across many populations which I feel was very valuable in my development as a massage therapist.This diverse background has given me a greater depth of practice than many others in the field, today. I’m better able to know how to work with people, how to treat them and how to determine what their problem is and then to easily communicate that information back to the client.
IDEAL CLIENT
The ideal A Journey to Health client is someone who, as he or she ages, is interested in their own health and wellness and wants to prolong their active lifestyles. Other ideal clients are people who have some acute or chronic pain that they’ve been experiencing and want to get back to functioning to their fullest degree. Other clients would be those who want to take responsibility for and control of their health maintenance or want to step away from busy demands to replenish their energy and de-stress their minds and bodies. And, massage therapy is one way to help them reach these goals.
UNIQUE CHALLENGE
With the increased interest in massage, there are many more facilities that are opening with a lot more therapists coming into the field. While the growing awareness has brought massage more into the mainstream, not all the newer practices are necessarily offering high quality massage therapy. The challenge is educating the public on the differences among them. For example, how do you explain the wide range of pricing – from a discount level to one much higher? All massage therapy practices, today, are not equal – not in experience, value or results. Getting that information out to the public is my challenge.
RESOLUTION
To address this challenge, I am engaging in a lot of networking. This has become my number one way of getting my message of high quality message therapy out to my potential clients. In addition, I do presentations to both the public and to professionals. To further my goal of educating people, I’ve made a 2011 resolution to become involved in social media and use these platforms as a means of reaching more potential clients with the value of massage therapy that is offered at experienced and qualified practices such as A Journey to Health.
Denise Blum Sepos, MA, LMT
A Journey to Health
info@ajthmassage.com
www.ajthmassage.com
847-550-8716
ABOUT MY BUSINESS
I’m a licensed massage therapist, as well as a nationally certified massage therapist, specializing in all forms of massage therapy. I opened A Journey to Health in 2000 which provides clients with the simplest modality of the relaxing Swedish massage to deeper, more therapeutic modalities of myofascial release, sports massage, both
pre- and post-natal massage, Aruyvedic head massage, deep tissue work which incorporates trigger point therapy, foot reflexology, and warm stone massage that delivers deep penetrating heat to the soft tissues. So, literally, I offer full-scale therapy options.
MY UNIQUENESS
Outside of my being a nationally certified massage therapist, which is beyond what is required in the state of Illinois, I originally was a dance movement therapist in Massachusetts before coming to Illinois in 1995. Dance movement therapy is one of the creative arts therapies. I saw many parallels between dance therapy and massage therapy, so it was a very smooth change of career paths. I have always worked with people across many populations which I feel was very valuable in my development as a massage therapist.This diverse background has given me a greater depth of practice than many others in the field, today. I’m better able to know how to work with people, how to treat them and how to determine what their problem is and then to easily communicate that information back to the client.
IDEAL CLIENT
The ideal A Journey to Health client is someone who, as he or she ages, is interested in their own health and wellness and wants to prolong their active lifestyles. Other ideal clients are people who have some acute or chronic pain that they’ve been experiencing and want to get back to functioning to their fullest degree. Other clients would be those who want to take responsibility for and control of their health maintenance or want to step away from busy demands to replenish their energy and de-stress their minds and bodies. And, massage therapy is one way to help them reach these goals.
UNIQUE CHALLENGE
With the increased interest in massage, there are many more facilities that are opening with a lot more therapists coming into the field. While the growing awareness has brought massage more into the mainstream, not all the newer practices are necessarily offering high quality massage therapy. The challenge is educating the public on the differences among them. For example, how do you explain the wide range of pricing – from a discount level to one much higher? All massage therapy practices, today, are not equal – not in experience, value or results. Getting that information out to the public is my challenge.
RESOLUTION
To address this challenge, I am engaging in a lot of networking. This has become my number one way of getting my message of high quality message therapy out to my potential clients. In addition, I do presentations to both the public and to professionals. To further my goal of educating people, I’ve made a 2011 resolution to become involved in social media and use these platforms as a means of reaching more potential clients with the value of massage therapy that is offered at experienced and qualified practices such as A Journey to Health.
Tuesday, August 10, 2010
Consultant communicates value of marketing and publicity to uncommitted small businesses
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Mary Gerace, consultant
Mary Gerace Enterprises
http://www.marygerace.net/
mary@marygerace.net
708.345.8045
ABOUT MY BUSINESS
Mary Gerace Enterprises offers marketing and publicity services to small businesses and small nonprofit organizations in the greater Chicagoland area. My consulting services are individually tailored to be comprehensive, effective and affordable. If you are a real estate agent, an author, an artist, a public speaker or a small business owner, or if you run a small nonprofit organization with limited staff on a tight budget, Mary Gerace Enterprises can take your message to a higher level of visibility and success. I offer a wide range of expertise, including branding, long-term strategic planning, website analysis and content creation, market research, special event management and all types of media outreach. Choosing professional representation builds credibility. My clients become cost-effective; they spend wisely and avoid expensive mistakes while they gain a higher profile in a message-cluttered environment.
MY UNIQUENESS
I pride myself on my commitment to outcome-driven affordability. After a very thorough initial consultation that is free of charge and without obligation, I devise detailed proposals and quote budget-friendly hourly and project-based fees, with negotiable payment terms. My nonprofit clients receive a discount off my corporate rates. My approach is both big picture-oriented and detail-oriented, a rare combination. I welcome small projects and cost-consciousness. Also, I offer reliable and economical outsourcing referrals -- If I don’t do it, I know who does.
IDEAL CLIENT PROFILE
I have two ideal types of clients: a small local nonprofit organization, with little or no staff, that recognizes how a consultant can significantly benefit its mission; or a small business owner who recognizes that a consultant can provide an important competitive edge and worthwhile ideas executed with flair.
UNIQUE BUSINESS CHALLENGE
As any consultant can tell you, money matters. How discretionary dollars are utilized is the foremost concern of my clients. Sometimes, a small business owner or the board of a small nonprofit finds it very difficult to gather the courage and commitment to work with a consultant in a meaningful way. A prospective client can take that leap and gain the opportunity to boost business or mission to the proverbial next level, or hold back and continue to muddle along with mediocre results or worse.
SOLUTION
By using persuasive communication skills and applying decades of pertinent business experience along with a measure of patience, I do successfully convey to a reluctant prospective client why marketing and publicity assistance is invaluable and indispensable. It can be money exceptionally well-spent, and it’s my ongoing responsibility to demonstrate as much.
Mary Gerace, consultant
Mary Gerace Enterprises
http://www.marygerace.net/
mary@marygerace.net
708.345.8045
ABOUT MY BUSINESS
Mary Gerace Enterprises offers marketing and publicity services to small businesses and small nonprofit organizations in the greater Chicagoland area. My consulting services are individually tailored to be comprehensive, effective and affordable. If you are a real estate agent, an author, an artist, a public speaker or a small business owner, or if you run a small nonprofit organization with limited staff on a tight budget, Mary Gerace Enterprises can take your message to a higher level of visibility and success. I offer a wide range of expertise, including branding, long-term strategic planning, website analysis and content creation, market research, special event management and all types of media outreach. Choosing professional representation builds credibility. My clients become cost-effective; they spend wisely and avoid expensive mistakes while they gain a higher profile in a message-cluttered environment.
MY UNIQUENESS
I pride myself on my commitment to outcome-driven affordability. After a very thorough initial consultation that is free of charge and without obligation, I devise detailed proposals and quote budget-friendly hourly and project-based fees, with negotiable payment terms. My nonprofit clients receive a discount off my corporate rates. My approach is both big picture-oriented and detail-oriented, a rare combination. I welcome small projects and cost-consciousness. Also, I offer reliable and economical outsourcing referrals -- If I don’t do it, I know who does.
IDEAL CLIENT PROFILE
I have two ideal types of clients: a small local nonprofit organization, with little or no staff, that recognizes how a consultant can significantly benefit its mission; or a small business owner who recognizes that a consultant can provide an important competitive edge and worthwhile ideas executed with flair.
UNIQUE BUSINESS CHALLENGE
As any consultant can tell you, money matters. How discretionary dollars are utilized is the foremost concern of my clients. Sometimes, a small business owner or the board of a small nonprofit finds it very difficult to gather the courage and commitment to work with a consultant in a meaningful way. A prospective client can take that leap and gain the opportunity to boost business or mission to the proverbial next level, or hold back and continue to muddle along with mediocre results or worse.
SOLUTION
By using persuasive communication skills and applying decades of pertinent business experience along with a measure of patience, I do successfully convey to a reluctant prospective client why marketing and publicity assistance is invaluable and indispensable. It can be money exceptionally well-spent, and it’s my ongoing responsibility to demonstrate as much.
Wednesday, August 4, 2010
Cleaning and restoration company relies on technical training to resolve exotic client challenges
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Ken Brown, owner
Assured Services
www.assuredclean.com
ken.assured@comcast.net
847-870-9960
ABOUT OUR BUSINESS
Assured Services started offering carpet and upholstery cleaning in 1986 then branched out into the wide scope of other services that we offer, today. These include in-plant area rug cleaning, window, fan and chandelier cleaning, a no-sand floor refinishing process for hard surface floors - an alternative to sanding without the mess. We handle all sorts of stone and ceramic floor and grout cleaning, mattress cleaning and sanitizing, pet and smoke odor removal, spot carpet dying, plus water and fire damage restoration.
OUR UNIQUENESS
What makes Assured Services unique is the extraordinary service we provide. Our goal is to provide the best service experience ever. So, when our uniformed technicians come into a home - from the moment they pull up to the curb until they leave the house - they are constantly thinking about how our company looks through the customer’s eyes. We begin by first asking permission to pull into the customer’s driveway to make certain we won’t be blocking homeowner access to the garage. From there we continually ask for the customer’s okay to touch or move certain items as we do our work. We don’t just barge in and take over their home. With us, courtesy is key.
OUR IDEAL CLIENT
Our perfect client would be a person with allergies, asthma, pets, or just anyone wanting to keep the life of their carpets to last as long as possible by getting on a regular maintenance program.
UNIQUE CHALLENGE
Our unique business challenge is staying current with the latest industry technology to have the training necessary to handle the full spectrum of unusual client needs. Just as an example, years ago we were faced with cleaning a Frank Lloyd Wright house in a Chicago suburb that at one time had over 100 cats living in it. It was so contaminated that we needed to do extensive structural repairs to the home as part of the clean-up process. No doubt, the house would have been condemned if it hadn't been designed by the famous architect.
RESOLUTION
To handle every type of unusual circumstance such as this, we rely on continual training. Our technicians all have Institute of Inspection, Cleaning and Restoration Certifications. They are trained in technical knowledge as well as in how to be courteous and speak intelligently to the client. We all participate in the industry’s on-going educational programs, not only to make us the most capable professionals, but at the same time to help make our industry the best it can be.
Ken Brown, owner
Assured Services
www.assuredclean.com
ken.assured@comcast.net
847-870-9960
ABOUT OUR BUSINESS
Assured Services started offering carpet and upholstery cleaning in 1986 then branched out into the wide scope of other services that we offer, today. These include in-plant area rug cleaning, window, fan and chandelier cleaning, a no-sand floor refinishing process for hard surface floors - an alternative to sanding without the mess. We handle all sorts of stone and ceramic floor and grout cleaning, mattress cleaning and sanitizing, pet and smoke odor removal, spot carpet dying, plus water and fire damage restoration.
OUR UNIQUENESS
What makes Assured Services unique is the extraordinary service we provide. Our goal is to provide the best service experience ever. So, when our uniformed technicians come into a home - from the moment they pull up to the curb until they leave the house - they are constantly thinking about how our company looks through the customer’s eyes. We begin by first asking permission to pull into the customer’s driveway to make certain we won’t be blocking homeowner access to the garage. From there we continually ask for the customer’s okay to touch or move certain items as we do our work. We don’t just barge in and take over their home. With us, courtesy is key.
OUR IDEAL CLIENT
Our perfect client would be a person with allergies, asthma, pets, or just anyone wanting to keep the life of their carpets to last as long as possible by getting on a regular maintenance program.
UNIQUE CHALLENGE
Our unique business challenge is staying current with the latest industry technology to have the training necessary to handle the full spectrum of unusual client needs. Just as an example, years ago we were faced with cleaning a Frank Lloyd Wright house in a Chicago suburb that at one time had over 100 cats living in it. It was so contaminated that we needed to do extensive structural repairs to the home as part of the clean-up process. No doubt, the house would have been condemned if it hadn't been designed by the famous architect.
RESOLUTION
To handle every type of unusual circumstance such as this, we rely on continual training. Our technicians all have Institute of Inspection, Cleaning and Restoration Certifications. They are trained in technical knowledge as well as in how to be courteous and speak intelligently to the client. We all participate in the industry’s on-going educational programs, not only to make us the most capable professionals, but at the same time to help make our industry the best it can be.
Monday, July 5, 2010
Elite partnerships and 24/7 customer service builds client trust for independent insurance agency
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Mike Patel, owner/agent
MP Financial Group Insurance Services
http://www.mpfingrp.com/
mike@mpfingrp.com
847-809-6082
MY BUSINESS
MP Financial Group Insurance Services works with individuals, families and businesses throughout the State of Illinois providing quality products at competitive prices with an emphasis on long-term relationships. Our professional staff analyzes our customers' insurance requirements to provide the best coverage and reduce gaps in coverage. We are independent insurance agents.
OUR UNIQUENESS
We prepare a complete analysis of our clients' insurance needs and design a responsible protection program that is custom-tailored to each customer's special needs. What's more, we have access to many insurance companies which allows us to move quickly to prepare instant rate comparisons from among the country's finest insurance companies. In addition, we periodically review the adequacy of our clients' insurance programs looking for ways to save them money.
We do not work for an insurance company, we work for the customer. When a client has a loss, we make every effort to see that the policy holder gets fair and prompt payment.
OUR IDEAL CLIENT
Our ideal client profile includes individuals, families and businesses looking for a long-term relationship with a full-service, independent insurance agency they can trust to be honest and fair - one that treats their needs as if they were our own. We look for clients who are willing to establish a relationship based on mutual trust, letting us work on their side to develop a complete insurance program for their personal, business or financial coverages.
A UNIQUE BUSINESS CHALLENGE
Our biggest challenge is locating new customers who are willing to share their concerns regarding their insurance needs giving us a chance to help them. It takes time to build mutual trust and, since we are not representative of just one insurance company, we need an opportunity to show why that is to the client's advantage. Specifically, we're able to utilize our unique computer program that provides instant rate comparisons from only the finest insurance companies. We are diligent with keeping up with the the changes in insurance coverages currently driven by new rules and regulations.
OUR SOLUTION
When I began the company in 1999, I wanted it to represent a carefully selected group of financially sound, reputable insurance companies. Once I had access to these companies, I began contacting everyone I new - family, friends and friends of friends - to give me a chance to help them meet their insurance needs. I joined many organizations and attended every event I could. I worked long days and nights for the clients I acquired in hopes that they would refer me to their friends, family and business contacts. By always being available to clients in the evening, on weekends and holidays, I have earned their trust. Consequently, many of them now send me referrals which allows me to continue to develop the company into a full-service insurance agency.
Mike Patel, owner/agent
MP Financial Group Insurance Services
http://www.mpfingrp.com/
mike@mpfingrp.com
847-809-6082
MY BUSINESS
MP Financial Group Insurance Services works with individuals, families and businesses throughout the State of Illinois providing quality products at competitive prices with an emphasis on long-term relationships. Our professional staff analyzes our customers' insurance requirements to provide the best coverage and reduce gaps in coverage. We are independent insurance agents.
OUR UNIQUENESS
We prepare a complete analysis of our clients' insurance needs and design a responsible protection program that is custom-tailored to each customer's special needs. What's more, we have access to many insurance companies which allows us to move quickly to prepare instant rate comparisons from among the country's finest insurance companies. In addition, we periodically review the adequacy of our clients' insurance programs looking for ways to save them money.
We do not work for an insurance company, we work for the customer. When a client has a loss, we make every effort to see that the policy holder gets fair and prompt payment.
OUR IDEAL CLIENT
Our ideal client profile includes individuals, families and businesses looking for a long-term relationship with a full-service, independent insurance agency they can trust to be honest and fair - one that treats their needs as if they were our own. We look for clients who are willing to establish a relationship based on mutual trust, letting us work on their side to develop a complete insurance program for their personal, business or financial coverages.
A UNIQUE BUSINESS CHALLENGE
Our biggest challenge is locating new customers who are willing to share their concerns regarding their insurance needs giving us a chance to help them. It takes time to build mutual trust and, since we are not representative of just one insurance company, we need an opportunity to show why that is to the client's advantage. Specifically, we're able to utilize our unique computer program that provides instant rate comparisons from only the finest insurance companies. We are diligent with keeping up with the the changes in insurance coverages currently driven by new rules and regulations.
OUR SOLUTION
When I began the company in 1999, I wanted it to represent a carefully selected group of financially sound, reputable insurance companies. Once I had access to these companies, I began contacting everyone I new - family, friends and friends of friends - to give me a chance to help them meet their insurance needs. I joined many organizations and attended every event I could. I worked long days and nights for the clients I acquired in hopes that they would refer me to their friends, family and business contacts. By always being available to clients in the evening, on weekends and holidays, I have earned their trust. Consequently, many of them now send me referrals which allows me to continue to develop the company into a full-service insurance agency.
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