Showing posts with label janlong. Show all posts
Showing posts with label janlong. Show all posts

Wednesday, October 13, 2010

Entrepreneur sells clients on full-service marketing with accountability workshops

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Claire Slattery, director of client marketing
and business development
Mindful Mix
http://www.mindfulmix.com/
claires@mindfulmix.com
847-284-4404

ABOUT MY BUSINESS
Mindful Mix is a full-service marketing agency that helps companies determine the right marketing strategies for their business. Working within the budgets of each client, we specialize in maximizing the reach and ROI of each promotion. We provide business planning, strategies, budgets, branding, corporate communications, sales collateral, website development, seminars and webinars, along with marketing coaching.

MY UNIQUENESS
I bring a wealth of well-rounded marketing experience to the table. Unlike some contemporaries who specialize only in specific marketing disciplines such as graphic design, PR, or research, I offer personal expertise in every aspect of marketing. There are few small agencies of our size that offer this hands-on working relationship. In essence, I serve as the client’s marketing director without its having to incur the expense of hiring a full-time staffer or paying the premium costs of contracting with a large, high-priced marketing firm. In addition, I offer accountability coaching to keep clients on target toward reaching their short and long-term goals – unusual for marketing firms.

IDEAL CLIENT PROFILE
The ideal client for Mindful Mix is any size business that has a genuine commitment to marketing, but is also aware that it may not be in the position to hire its own full-time marketing professional. A secondary client profile would be that of a company that has downsized its staff and is comfortable with outsourcing its marketing projects to professional contractors.

UNIQUE BUSINESS CHALLENGE
My primary challenge is determining how to get business owners to make that initial investment in marketing in order to take their businesses to the next level. Most understand the value of a marketing program, but shy away from committing the funding necessary to take that first step.

EFFECTIVE RESOLUTION
We have designed coaching and accountability seminars that give business owners a sampling of how marketing can increase their bottom line. As a result of these programs, clients begin to see the measurable results of a concentrated marketing focus. In turn, clients not only readily accept the concept of a more complete, on-going marketing plan, but also choose Mindful Mix as the full-service marketing resource to put their plan in place.

Wednesday, July 21, 2010

Estate planning firm looks to recapture business by renewing relationships

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Kenneth Adam Piercey, attorney
Piercey & Associates, Ltd.
PierceyAssociates.com
K@pierceyassociates.com

847-490-8450

ABOUT OUR BUSINESS
Piercey & Associates, Ltd. specializes in estate planning law. We offer a 100 percent satisfaction guarantee, and our clients do not have to pay our legal bill if they are not satisfied. Our client satisfaction rate is over 99.6 percent. Our approach to estate planning law is to minimize the delays and expenses that occur on an estate after death. Although death is a dreary topic, the importance of planning for it remains. With proper planning, considerably more can be transferred as intended. To that end, we eliminate all estate taxes, minimize capital gains and income tax, and avoid the costly delays and expenses of probate court, which is designed to protect creditors. Even if a person has no creditors, if they own $100,000 in their name alone at death, their estate is required to prove that they do not have any creditors in probate court. This burden is often placed on loved ones at a time when they are dealing with the loss of a family member.

OUR IDEAL CLIENT
A common misconception is that estate planning is only for the wealthy, but this is simply not the case. Our services can benefit every person, whether they are wealthy or whether they already have an existing plan and want a second opinion. Anyone who wants to learn more about estate planning can benefit from meeting with us. We offer free initial consultations.


UNIQUE BUSINESS CHALLENGE
Most of our new clients are referred to us by financial professionals. During the stock market decline earlier this decade, many people felt they no longer had an estate to plan. As with any business, cash flow was an issue and we struggled to grow our business.

RESOLUTION
We began to search for additional connections with new financial professionals, and re-connect with those with whom we had not recently met. Our plan was to meet with them on a regular basis and show them why we would be an excellent resource for them and their clients for the benefit of everyone involved. The process continues, and we continually look for new ways to grow our business as described and strive to do such a good job for our clients that they tell everyone they know about us.