Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Denise Blum Sepos, MA, LMT
A Journey to Health
info@ajthmassage.com
www.ajthmassage.com
847-550-8716
ABOUT MY BUSINESS
I’m a licensed massage therapist, as well as a nationally certified massage therapist, specializing in all forms of massage therapy. I opened A Journey to Health in 2000 which provides clients with the simplest modality of the relaxing Swedish massage to deeper, more therapeutic modalities of myofascial release, sports massage, both
pre- and post-natal massage, Aruyvedic head massage, deep tissue work which incorporates trigger point therapy, foot reflexology, and warm stone massage that delivers deep penetrating heat to the soft tissues. So, literally, I offer full-scale therapy options.
MY UNIQUENESS
Outside of my being a nationally certified massage therapist, which is beyond what is required in the state of Illinois, I originally was a dance movement therapist in Massachusetts before coming to Illinois in 1995. Dance movement therapy is one of the creative arts therapies. I saw many parallels between dance therapy and massage therapy, so it was a very smooth change of career paths. I have always worked with people across many populations which I feel was very valuable in my development as a massage therapist.This diverse background has given me a greater depth of practice than many others in the field, today. I’m better able to know how to work with people, how to treat them and how to determine what their problem is and then to easily communicate that information back to the client.
IDEAL CLIENT
The ideal A Journey to Health client is someone who, as he or she ages, is interested in their own health and wellness and wants to prolong their active lifestyles. Other ideal clients are people who have some acute or chronic pain that they’ve been experiencing and want to get back to functioning to their fullest degree. Other clients would be those who want to take responsibility for and control of their health maintenance or want to step away from busy demands to replenish their energy and de-stress their minds and bodies. And, massage therapy is one way to help them reach these goals.
UNIQUE CHALLENGE
With the increased interest in massage, there are many more facilities that are opening with a lot more therapists coming into the field. While the growing awareness has brought massage more into the mainstream, not all the newer practices are necessarily offering high quality massage therapy. The challenge is educating the public on the differences among them. For example, how do you explain the wide range of pricing – from a discount level to one much higher? All massage therapy practices, today, are not equal – not in experience, value or results. Getting that information out to the public is my challenge.
RESOLUTION
To address this challenge, I am engaging in a lot of networking. This has become my number one way of getting my message of high quality message therapy out to my potential clients. In addition, I do presentations to both the public and to professionals. To further my goal of educating people, I’ve made a 2011 resolution to become involved in social media and use these platforms as a means of reaching more potential clients with the value of massage therapy that is offered at experienced and qualified practices such as A Journey to Health.
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