Wednesday, October 13, 2010

Entrepreneur sells clients on full-service marketing with accountability workshops

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Claire Slattery, director of client marketing
and business development
Mindful Mix

Mindful Mix is a full-service marketing agency that helps companies determine the right marketing strategies for their business. Working within the budgets of each client, we specialize in maximizing the reach and ROI of each promotion. We provide business planning, strategies, budgets, branding, corporate communications, sales collateral, website development, seminars and webinars, along with marketing coaching.

I bring a wealth of well-rounded marketing experience to the table. Unlike some contemporaries who specialize only in specific marketing disciplines such as graphic design, PR, or research, I offer personal expertise in every aspect of marketing. There are few small agencies of our size that offer this hands-on working relationship. In essence, I serve as the client’s marketing director without its having to incur the expense of hiring a full-time staffer or paying the premium costs of contracting with a large, high-priced marketing firm. In addition, I offer accountability coaching to keep clients on target toward reaching their short and long-term goals – unusual for marketing firms.

The ideal client for Mindful Mix is any size business that has a genuine commitment to marketing, but is also aware that it may not be in the position to hire its own full-time marketing professional. A secondary client profile would be that of a company that has downsized its staff and is comfortable with outsourcing its marketing projects to professional contractors.

My primary challenge is determining how to get business owners to make that initial investment in marketing in order to take their businesses to the next level. Most understand the value of a marketing program, but shy away from committing the funding necessary to take that first step.

We have designed coaching and accountability seminars that give business owners a sampling of how marketing can increase their bottom line. As a result of these programs, clients begin to see the measurable results of a concentrated marketing focus. In turn, clients not only readily accept the concept of a more complete, on-going marketing plan, but also choose Mindful Mix as the full-service marketing resource to put their plan in place.

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