Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Susan Avello, vice president, resource network development
AgingInfoUSA, LLC
http://www.AgingInfoUSA.com
susan.avello@aginginfousa.com
blog: http://susanavello.blogspot.com/
224-618-1008
ABOUT OUR BUSINESS
AgingInfoUSA offers ongoing Elder Care seminars and educational programs inside corporations designed around the individual needs of their employees.
OUR UNIQUENESS
At any given time, more than 21 percent of the workforce is dealing with a care giving situation. We address this growing challenge through a confidential online survey of employees followed by programs we customize to their specific requests.
IDEAL CLIENT PROFILE
The CEO or Human Resource Director of a mid-sized to large corporation in the Chicagoland area would be the perfect client for us.
UNIQUE BUSINESS CHALLENGE
As the number of elderly in the United States continues to grow with the Baby Boomers aging, the issue of employee caregivers will be amplified. This growth will intensify the amount of lost revenue - $17-$33 billion annually - for companies due to decreased productivity, caregiver stress, FMLA leave, and other stress-related health issues of caregivers. Our challenge is to prepare our company to be at the forefront of this crisis by developing the right resources for employees and companies alike.
EFFECTIVE RESOLUTION
We have devised an ongoing educational series, developed resources and planned events that assist in employee retention, factor in the decrease of FMLA for elder care and help create a more satisfied workforce. Among these are elder care seminars held at corporations, employee wellness events, on-site support, and links to established resources. By doing so, AgingInfoUSA has been able to stay atop our industry as the champion of caregiver employees.
Thursday, September 30, 2010
Wednesday, September 22, 2010
Remaining at cutting edge of craft results in sustainable customers
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Jill & Gerd Loof, owners
Signs By Tomorrow
www.signsbytomorrow.com/arlingtonheights
arlingtonheights@signsbytomorrow.com
P: 847-255-0123
F: 847-255-0183
ABOUT OUR BUSINESS
We are a family-owned, full-service sign company that specializes in digital signage for trade shows and events, vehicle wraps and lettering, window graphics, interior, exterior, dimensional, architectural signage and more.
OUR UNIQUENESS
We are a solutions provider, not just order takers. We help clients save time and money by finding, making and/or offering very innovative, effective and competitive signs and graphics solutions. Taking advantage of new technologies, combined with a "do it right the first time" approach, also allows us to drive down cost, making our products and services even more competitive.
IDEAL CLIENT
Anyone with a repeat need for signs and graphics solutions would fit our ideal client profile. This is the same person who desires great results and/or the highest possible return on his or her sign investment.
UNIQUE CHALLENGE
Our primary challenge is to quickly and correctly identify the customer's needs, then find and propose the appropriate signs and graphics solutions. With the countless options in materials, equipment and software, plus the wide range of prices, it's critical to avoid costly confusion that could affect both clients and us in time and money.
EFFECTIVE SOLUTION
We have found that by keeping up with industry trends and technology via publications, resources, trade shows and industry experts, we are better able to find alternative service and product solutions in different price ranges. Being able to offer customized solutions rather than "one fits all" products, we clearly help customers to differentiate themselves - to help make them look outstanding. Over the years, this approach has resulted in the valued relationships of sustainable and satisfied customers.
Jill & Gerd Loof, owners
Signs By Tomorrow
www.signsbytomorrow.com/arlingtonheights
arlingtonheights@signsbytomorrow.com
P: 847-255-0123
F: 847-255-0183
ABOUT OUR BUSINESS
We are a family-owned, full-service sign company that specializes in digital signage for trade shows and events, vehicle wraps and lettering, window graphics, interior, exterior, dimensional, architectural signage and more.
OUR UNIQUENESS
We are a solutions provider, not just order takers. We help clients save time and money by finding, making and/or offering very innovative, effective and competitive signs and graphics solutions. Taking advantage of new technologies, combined with a "do it right the first time" approach, also allows us to drive down cost, making our products and services even more competitive.
IDEAL CLIENT
Anyone with a repeat need for signs and graphics solutions would fit our ideal client profile. This is the same person who desires great results and/or the highest possible return on his or her sign investment.
UNIQUE CHALLENGE
Our primary challenge is to quickly and correctly identify the customer's needs, then find and propose the appropriate signs and graphics solutions. With the countless options in materials, equipment and software, plus the wide range of prices, it's critical to avoid costly confusion that could affect both clients and us in time and money.
EFFECTIVE SOLUTION
We have found that by keeping up with industry trends and technology via publications, resources, trade shows and industry experts, we are better able to find alternative service and product solutions in different price ranges. Being able to offer customized solutions rather than "one fits all" products, we clearly help customers to differentiate themselves - to help make them look outstanding. Over the years, this approach has resulted in the valued relationships of sustainable and satisfied customers.
Wednesday, September 15, 2010
Nationwide challenge generates worldwide response for business coach
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Victoria Cook, business coach
The Guilt-Free Coach
www.TheGuiltFreeCoach.com
victoria@TheGuiltFreeCoach.com
847-701-4739
ABOUT MY BUSINESS
As a business coach, I help women business owners achieve their big goals or projects without all the guilt so often attached to such great endeavors. I use a 7-step, Guilt-Free RESULTS system that I have personally developed which acts as the framework for guiding women toward their accomplishments. It enables them to clearly know what their focus is and what their priorities are.
MY UNIQUENESS
Not only am I a coach but, in several ways, I am the mirror image of many of my clients. I, too, am a busy, high-achieving business owner who is working to achieve the success I desire professionally without sacrificing what is so important to me personally. My clients can feel confident that I have been in their pumps and have walked out successfully to the other side of my goals.
IDEAL CLIENT PROFILE
The perfect client for The Guilt-Free Coach is the small women business owner with a staff of 25 or less. She is usually very successful, driven, high-achieving, but has something out of balance in her life or business. Or, she might have something big that she wants to achieve – whether it’s to increase her business growth or take on a special project – but, is not quite sure how to fit that into her life with everything else going on around her.
UNIQUE BUSINESS CHALLENGE
My business is growing well, but, like many business owners, I would like to have business coming in on a more steady basis. I took this challenge to my own marketing coach and, together, we developed an amazing program that accomplished exactly what I was aiming for and much more.
EFFECTIVE SOLUTION
I launched a 30-day nationwide challenge through social media to business owners who wanted to achieve a particular goal, but were stuck in the process. It was based on their registering for an e-course from which they received information and inspiration from me to help them over the following 30-day period. I communicated with them daily by email to get acquainted and to provide a sampling of my 7-step system that they could put to use immediately. I also launched a contest through which candidates could submit their success results. From these I chose a winner who received a grand prize package. This program turned into a tremendous lead-generating tool for me. I now have people on my mailing list from all over the world and received my first international client as well. I recently began a group coaching program to which 20 percent of my challenge participants are now signed on. And, oh yes, the winner of my Big Goals No Guilt 30-Day Challenge exceeded her goal by 25 percent! To start your own challenge, visit www.TheGuiltFreeCoach.com.
Victoria Cook, business coach
The Guilt-Free Coach
www.TheGuiltFreeCoach.com
victoria@TheGuiltFreeCoach.com
847-701-4739
ABOUT MY BUSINESS
As a business coach, I help women business owners achieve their big goals or projects without all the guilt so often attached to such great endeavors. I use a 7-step, Guilt-Free RESULTS system that I have personally developed which acts as the framework for guiding women toward their accomplishments. It enables them to clearly know what their focus is and what their priorities are.
MY UNIQUENESS
Not only am I a coach but, in several ways, I am the mirror image of many of my clients. I, too, am a busy, high-achieving business owner who is working to achieve the success I desire professionally without sacrificing what is so important to me personally. My clients can feel confident that I have been in their pumps and have walked out successfully to the other side of my goals.
IDEAL CLIENT PROFILE
The perfect client for The Guilt-Free Coach is the small women business owner with a staff of 25 or less. She is usually very successful, driven, high-achieving, but has something out of balance in her life or business. Or, she might have something big that she wants to achieve – whether it’s to increase her business growth or take on a special project – but, is not quite sure how to fit that into her life with everything else going on around her.
UNIQUE BUSINESS CHALLENGE
My business is growing well, but, like many business owners, I would like to have business coming in on a more steady basis. I took this challenge to my own marketing coach and, together, we developed an amazing program that accomplished exactly what I was aiming for and much more.
EFFECTIVE SOLUTION
I launched a 30-day nationwide challenge through social media to business owners who wanted to achieve a particular goal, but were stuck in the process. It was based on their registering for an e-course from which they received information and inspiration from me to help them over the following 30-day period. I communicated with them daily by email to get acquainted and to provide a sampling of my 7-step system that they could put to use immediately. I also launched a contest through which candidates could submit their success results. From these I chose a winner who received a grand prize package. This program turned into a tremendous lead-generating tool for me. I now have people on my mailing list from all over the world and received my first international client as well. I recently began a group coaching program to which 20 percent of my challenge participants are now signed on. And, oh yes, the winner of my Big Goals No Guilt 30-Day Challenge exceeded her goal by 25 percent! To start your own challenge, visit www.TheGuiltFreeCoach.com.
Wednesday, September 8, 2010
Encouraging clients to set their personal tastes aside first job of promotional products specialist
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Warren Priemann, president
About Excellence, Inc.
www.aboutexcellencepromotions.com
aboutexcellence@comcast.net
847-726-9535
ABOUT MY BUSINESS
About Excellence provides solutions to cost-effective advertising through the use of promotional products. We help businesses create top-of-mind name recognition so that, over time, they become the vendor of choice within their marketplace. Our products open doors to multiple follow-up opportunities – everything from after-trade-show calls stemming from imprinted giveaways to inquiries on the outcome of a customized corporate gift. Our promotional products help create a KNOW, LIKE and TRUST relationship among companies that stimulates long-term business growth.
OUR UNIQUENESS
I believe that my style of initiating a relationship among potential clients is my uniqueness. I immediately get them involved in personal choice. When offering people a promotional item that I’m giving away on any day, I let them choose from among many colors. That means they will spend more time with me looking at the items determining which color they prefer. This unique approach allows me to interact with the person a little longer and find out about their business and their marketing needs. At the same time, it gets them involved in the moment by selecting the color they most prefer.
IDEAL CLIENT
Our ideal client is a business owner who not only recognizes the value of marketing promotions, but also understands the products need to be worked. That means they have the patience necessary for follow-up and continual relationship building. An ideal client also knows that promotional products are marketing tools that, if used consistently, will build their business over the long term through brand awareness.
UNIQUE CHALLENGE
Outside of overcoming the overall challenge of the current economy, one of my unique business challenges is getting customers to set their own preferences aside and include my industry knowledge in making their decisions. Too often, clients will be put off by a particular item because it is not to their personal liking – be it color, design, or concept. Yet, that very product may be tremendously effective in the marketplace. This is the mindset that I am challenged daily to change. I need to convince them that they are not purchasing promotional items for themselves. They are purchasing them as additional marketing tools proved to be effective in generating new business. The bottom line is to keep personal taste out of the equation and base your decisions on the positive statistics that I can provide.
EFFECTIVE SOLUTION
First, I remain very active within the industry with regard to new product lines and continual promotional products marketing education and certification. Secondly, I keep in close contact with my suppliers. Based on their feedback, I stay current with what products are the most effective. Thirdly, using this information, I work to help my clients look at products through their customers’ eyes. I try to instill in them that it’s important to keep their personal choices and tastes off the table during the decision-making process. Those who change their way of thinking often have more success with adding promotional products into the mix of their marketing programs.
Warren Priemann, president
About Excellence, Inc.
www.aboutexcellencepromotions.com
aboutexcellence@comcast.net
847-726-9535
ABOUT MY BUSINESS
About Excellence provides solutions to cost-effective advertising through the use of promotional products. We help businesses create top-of-mind name recognition so that, over time, they become the vendor of choice within their marketplace. Our products open doors to multiple follow-up opportunities – everything from after-trade-show calls stemming from imprinted giveaways to inquiries on the outcome of a customized corporate gift. Our promotional products help create a KNOW, LIKE and TRUST relationship among companies that stimulates long-term business growth.
OUR UNIQUENESS
I believe that my style of initiating a relationship among potential clients is my uniqueness. I immediately get them involved in personal choice. When offering people a promotional item that I’m giving away on any day, I let them choose from among many colors. That means they will spend more time with me looking at the items determining which color they prefer. This unique approach allows me to interact with the person a little longer and find out about their business and their marketing needs. At the same time, it gets them involved in the moment by selecting the color they most prefer.
IDEAL CLIENT
Our ideal client is a business owner who not only recognizes the value of marketing promotions, but also understands the products need to be worked. That means they have the patience necessary for follow-up and continual relationship building. An ideal client also knows that promotional products are marketing tools that, if used consistently, will build their business over the long term through brand awareness.
UNIQUE CHALLENGE
Outside of overcoming the overall challenge of the current economy, one of my unique business challenges is getting customers to set their own preferences aside and include my industry knowledge in making their decisions. Too often, clients will be put off by a particular item because it is not to their personal liking – be it color, design, or concept. Yet, that very product may be tremendously effective in the marketplace. This is the mindset that I am challenged daily to change. I need to convince them that they are not purchasing promotional items for themselves. They are purchasing them as additional marketing tools proved to be effective in generating new business. The bottom line is to keep personal taste out of the equation and base your decisions on the positive statistics that I can provide.
EFFECTIVE SOLUTION
First, I remain very active within the industry with regard to new product lines and continual promotional products marketing education and certification. Secondly, I keep in close contact with my suppliers. Based on their feedback, I stay current with what products are the most effective. Thirdly, using this information, I work to help my clients look at products through their customers’ eyes. I try to instill in them that it’s important to keep their personal choices and tastes off the table during the decision-making process. Those who change their way of thinking often have more success with adding promotional products into the mix of their marketing programs.
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