Monday, January 17, 2011

Raising industry awareness opens new client base for professional organizer

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Pooja Gugnani, owner
Organizing With You, Inc.

I am an expert professional organizer who offers residential and business organizing services. Simply put, I help people gain control of their environments by eliminating existing chaos and by creating functional organizing systems for them. However, it doesn’t end there. The systems that I develop are customized to the needs of the person so that he or she can easily maintain them after I’ve come and gone.

There are many principles loosely applied to organizing projects across the industry, however, what makes me different from those who subscribe to the “one size fits all” theory is,again, that I customize every project. I spend a great deal of time interviewing my clients in order to learn as much about their processes and exactly what their vision is of the space in which they function. Equally unique, is that I realize I am not going to change people, so I actually incorporate some of their bad habits into their newly designed systems in an effort to have them gradually realize that the new process is more efficient. This often leads to their phasing out these inefficient habits on their own.

Ideal clients for Organizing With You begin with your busy executive who needs to get his or her own space and daily processes in order. Then there are business owners who want to get their employees organized for better productivity which many major corporations across the country are now doing. And, thirdly, there is the busy mom who needs help in establishing better family-management processes for the home.

At the beginning of building my business, my biggest challenge was creating awareness of my services and the overall value of professional organizing as a whole. People were always quick to hire professionals in other fields, but at the time, they really didn’t understand what a professional organizer was let alone what benefits they provided. That has changed over the past few years with our profession being featured through various forms of popular media. But, in the beginning, creating awareness and recognition of my business was my greatest challenge.

To raise awareness, I began attending a number of business events at which I did a lot of networking and connecting with people who could leverage their connections to help me get the right introductions. In addition, I began utilizing social media, offering organizing tips on blog posts, writing articles for local publications which led to being featured in a Chicago-area business publication. As a result of this awareness push, my business began making great strides. As recently as last summer, I started partnering with healthcare professionals who work with both psychologically and physically-challenged people. I work with them to create more organized environments that help to make their patients’ daily lives more stress-free and manageable. I attribute this new client market to the time and effort I spent promoting organizing awareness along with the benefits offered to people in all walks of life by professional organizing companies like Organizing With You.

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