Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Sally Kazanis, owner
ABOUT MY BUSINESS
I am an insured and bonded, full-time animal care professional. Through my business, Mustang Sally, I care for a wide range of animals including horses, dogs, cats, guinea pigs, reptiles and everything in between. I service pet-owner clients by travelling to their homes or locations and caring for their animals when they need to be away on vacation or a business trip. I will even visit their pets two or three times a day, if needed. And, if asked, I will stay overnight. In addition to pet-sitting, I offer equine and canine massage therapy for which I am fully-certified.
What makes Mustang Sally unique is that I have a complete understanding of the needs of pet owners. I can relate to their anxieties of having to leave their animals in the care of someone else. I board my own horse because I have limited space on my property. So, I took a good deal of care and time in finding a facility that had the same ethics, standards and passion that I do – because like all pet owners, my horse is my life. I relate well to animals which is something they can sense. They feel comfortable with me.
IDEAL CLIENT PROFILE
My ideal client would be someone who has that same integrity and passion for animals as I do. These are people who will do whatever it takes to provide the best care for their pets.
UNIQUE BUSINESS CHALLENGE
Marketing and promoting myself and my business would be my greatest challenges at this point. This includes not only finding the right organizations to join and then learning how to present myself as a credible business owner, but also to learn about all technology and social media methods popular, today, for getting your message out into the marketplace.
To meet these challenges head on, I’ve been working with a coach to develop a plan that will help me become more proficient and at ease each time I present myself and talk about my business. I am on track to making each presentation better than the one before. With regard to becoming less overwhelmed with the technology aspect of marketing and promoting Mustang Sally, I have learned to tone things down a bit. I have come to realize that it is not necessary to do everything all at once. As a result, I am focusing on just two or three social media or eMarketing efforts each day. This makes promoting Mustang Sally much more manageable which, at this point, appears to be the best path toward success.