Thursday, April 22, 2010

Investing in experts increases sales

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Sue Becker, Founder and Owner
From Piles to Smiles® - 630-724-1111

I have been helping residential and business clients create substantial change by organizing and simplifying their lives since 2000. I have helped thousands of people around the world create customized systems to overcome their overwhelming paperwork, clutter, and schedules. My passion is helping people grow and thrive in the life they were meant to live by conquering the disorganization that holds them back. I specialize in helping people who are chronically disorganized - those for whom disorganization has been a lifelong struggle that negatively impacts every aspect of their life. I love helping people live a better life and educating them to make them self-sufficient. My tagline is "Simplicity • Harmony • Freedom."

What sets me apart from other Professional Organizers? I’m highly credentialed – Illinois’ first Certified Professional Organizer in Chronic Disorganization, and an ADD Specialist. I have the patience, knowledge, experience, and creativity to work with “hopeless” clients. I’m well-educated – CPA, and an MBA from Northwestern University’s J.L. Kellogg Graduate School of Management. I really care about my clients – I follow up with them to support and encourage them. My goal is to transfer my organizing skills, not to have people become reliant on me. I can help people in person or over the phone. And, I offer a number of products to assist people who want to get organized on their own

Small business owners, entrepreneurs, people who work from home, and employees who need help organizing their paperwork and managing their time - People whose homes are in disarray due to clutter, poor time management skills, and poor delegation of chores - Organizations that need a speaker on workplace organization, time management, home organization, organizing kids, or organizing students - Therapists, especially those who work with people with AD/HD.

I have developed a number of products to help people get organized. I have invested a lot (I mean a lot) of time developing these products, and for one of them, I have also invested a lot of money (for a virtual assistant, graphic designer and printing). I thought I had enough traffic to my website and enough readers of my monthly newsletter (where I feature a different product each month) to drive sales, but orders were simply not coming in.

I hired a business coach to help me determine how to proceed. She convinced me that I needed to be more involved in social media. So, with much kicking and screaming, I started a blog and Facebook® Fan Page, got more engaged in LinkedIn® and started using Twitter®. I have been able to use these forums to demonstrate my expertise, and to offer examples of how my products can be of help to people. Since I didn’t have the expertise, and wasn’t particularly interested in spending the time to develop it, I hired someone to set up my Fan page and blog. I have sold more products in the 4 months I’ve been actively engaged in social media than in the entire prior year. Lessons learned: invest in experts to help you in areas where you don’t possess the needed skills.

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