Showcasing early entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing their insights begins with hearing their stories like the one offered by
Christopher Roberts, Chief Executive Officer
Alchemy Financial Group
ABOUT OUR BUSINESS
My partner and I formed Alchemy Financial Group because we wanted to provide comprehensive financial solutions to problems facing people in all walks of life. Some of those concerns include retirement planning, college savings, tax planning, asset protection and asset allocation strategies.
We offer goal-based financial solutions. This means we don’t have blanket recommendations for everyone. We provide unique solutions tailored to each individual. However, what differentiates us the most is our on-going service. We actually make house calls meeting with clients in their homes or offices. If they can’t come to us, we’ll go to them. We also stay in contact with our clients quite often. We’re not just here to invest their money never to be heard from again. We strive to build trusted advisor relationships. We’ve made many friendships among clients because of the extended service we provide.
While we don’t have a particular niche market per se, we do a lot of work with teachers and municipal retirees. But, for the most part, we provide services to all people who just want to reach their financial goals and needs. A potential client could have anywhere from $10,000 to $10 million. We have solutions for every size client.
MARKETING OUR SERVICES
We primarily gain new clients through referrals based on the solid reputations that we have among our current clients. We do a little networking and prospecting, but the majority of our business comes from building relationships and the referrals that come from that. We find that Alchemy Financial is perfect for people who have questions about retirement, investments, tax savings, or insurance and need someone who will help them be realistic about their expectations.
The biggest difference between working for an outside firm and starting Alchemy was that we’re now able to offer solutions based on best available products rather than being tied to those of just one company. We now have many more solutions at our disposal that we can apply to clients’ needs. Looking back, we should have done this years ago. I would tell aspiring entrepreneurs to have confidence in your abilities and to “know what you know.” But, equally important is knowing what you don’t know. Never hesitate to outsource those business functions in which you have no expertise. You need to free up your time to work on more revenue-generating things. In the end, those outsourcing projects will pay for themselves.