Tuesday, August 10, 2010

Consultant communicates value of marketing and publicity to uncommitted small businesses

Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by

Mary Gerace, consultant
Mary Gerace Enterprises

Mary Gerace Enterprises offers marketing and publicity services to small businesses and small nonprofit organizations in the greater Chicagoland area. My consulting services are individually tailored to be comprehensive, effective and affordable. If you are a real estate agent, an author, an artist, a public speaker or a small business owner, or if you run a small nonprofit organization with limited staff on a tight budget, Mary Gerace Enterprises can take your message to a higher level of visibility and success. I offer a wide range of expertise, including branding, long-term strategic planning, website analysis and content creation, market research, special event management and all types of media outreach. Choosing professional representation builds credibility. My clients become cost-effective; they spend wisely and avoid expensive mistakes while they gain a higher profile in a message-cluttered environment.

I pride myself on my commitment to outcome-driven affordability. After a very thorough initial consultation that is free of charge and without obligation, I devise detailed proposals and quote budget-friendly hourly and project-based fees, with negotiable payment terms. My nonprofit clients receive a discount off my corporate rates. My approach is both big picture-oriented and detail-oriented, a rare combination. I welcome small projects and cost-consciousness. Also, I offer reliable and economical outsourcing referrals -- If I don’t do it, I know who does.

I have two ideal types of clients: a small local nonprofit organization, with little or no staff, that recognizes how a consultant can significantly benefit its mission; or a small business owner who recognizes that a consultant can provide an important competitive edge and worthwhile ideas executed with flair.

As any consultant can tell you, money matters. How discretionary dollars are utilized is the foremost concern of my clients. Sometimes, a small business owner or the board of a small nonprofit finds it very difficult to gather the courage and commitment to work with a consultant in a meaningful way. A prospective client can take that leap and gain the opportunity to boost business or mission to the proverbial next level, or hold back and continue to muddle along with mediocre results or worse.

By using persuasive communication skills and applying decades of pertinent business experience along with a measure of patience, I do successfully convey to a reluctant prospective client why marketing and publicity assistance is invaluable and indispensable. It can be money exceptionally well-spent, and it’s my ongoing responsibility to demonstrate as much.

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