Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Jill & Gerd Loof, owners
Signs By Tomorrow
ABOUT OUR BUSINESS
We are a family-owned, full-service sign company that specializes in digital signage for trade shows and events, vehicle wraps and lettering, window graphics, interior, exterior, dimensional, architectural signage and more.
We are a solutions provider, not just order takers. We help clients save time and money by finding, making and/or offering very innovative, effective and competitive signs and graphics solutions. Taking advantage of new technologies, combined with a "do it right the first time" approach, also allows us to drive down cost, making our products and services even more competitive.
Anyone with a repeat need for signs and graphics solutions would fit our ideal client profile. This is the same person who desires great results and/or the highest possible return on his or her sign investment.
Our primary challenge is to quickly and correctly identify the customer's needs, then find and propose the appropriate signs and graphics solutions. With the countless options in materials, equipment and software, plus the wide range of prices, it's critical to avoid costly confusion that could affect both clients and us in time and money.
We have found that by keeping up with industry trends and technology via publications, resources, trade shows and industry experts, we are better able to find alternative service and product solutions in different price ranges. Being able to offer customized solutions rather than "one fits all" products, we clearly help customers to differentiate themselves - to help make them look outstanding. Over the years, this approach has resulted in the valued relationships of sustainable and satisfied customers.