Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Susan Avello, vice president, resource network development
ABOUT OUR BUSINESS
AgingInfoUSA offers ongoing Elder Care seminars and educational programs inside corporations designed around the individual needs of their employees.
At any given time, more than 21 percent of the workforce is dealing with a care giving situation. We address this growing challenge through a confidential online survey of employees followed by programs we customize to their specific requests.
IDEAL CLIENT PROFILE
The CEO or Human Resource Director of a mid-sized to large corporation in the Chicagoland area would be the perfect client for us.
UNIQUE BUSINESS CHALLENGE
As the number of elderly in the United States continues to grow with the Baby Boomers aging, the issue of employee caregivers will be amplified. This growth will intensify the amount of lost revenue - $17-$33 billion annually - for companies due to decreased productivity, caregiver stress, FMLA leave, and other stress-related health issues of caregivers. Our challenge is to prepare our company to be at the forefront of this crisis by developing the right resources for employees and companies alike.
We have devised an ongoing educational series, developed resources and planned events that assist in employee retention, factor in the decrease of FMLA for elder care and help create a more satisfied workforce. Among these are elder care seminars held at corporations, employee wellness events, on-site support, and links to established resources. By doing so, AgingInfoUSA has been able to stay atop our industry as the champion of caregiver employees.