Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Denise Murphy, owner
A Touch of Elegance Event Planning
847-342-1599 – 847-877-4470
ABOUT MY BUSINESS
A Touch of Elegance is a full-service, ala carte event planning service that runs every kind of party be it a birthday, anniversary, shower, or wedding. Eighty-five percent of our business encompasses in-home parties, but we also handle the smaller scale business event. While we usually work with our client’s caterer of choice, we will recommend high-quality caterers when asked. All of our servers and bartenders are professionally- trained and along with serving the food and beverages, our servers help with most everything else ranging from on-site theme party decorations and buffet setups, to table staging and bar prepping. From the moment the food is delivered we begin managing its presentation, replenishment, and tidiness. We do kitchen cleanup, trash removal, put leftovers away so, in the end, you’d never know an event had ever taken place.
Unlike many others in the industry, we actually do have all of the party rental equipment available which eliminates the need for the client to go elsewhere for these additional items. We have enough place settings for 135 people – elegant china, silverware, glassware, chafing dishes, coffee urns. At the same time, we have decorations and accessories available for most every theme party popular, today. Not to mention that my son runs his own DJ business and is always available as part of our package. We truly provide an all-in-one party service.
Anyone who would rather sit back, relax and enjoy their own party rather than have the hassle of trying to run the whole event themselves is who we consider our ideal client. Brides-to-be planning a wedding, couples throwing an anniversary party, someone surprising his or her spouse with a birthday celebration, or a small business owner hosting an employee holiday party – all of whom are looking for outstanding service at a great value – fall into our perfect client category.
My biggest challenge is managing our tremendous inventory of party-planning items and rental equipment in a limited amount of space. Keeping a horizontal and vertical inventory of what we have so that it is easily accessible is an enormous undertaking.
At first, this lack of space posed a real problem, but we took time to create a layout of our available space and installed some cabinetry that not only organized many items, but also concealed them so they were both protected and out of sight. However, my theme party accessories remain visible in bins so that I can mix and match themes easily. To better handle this challenge, I actually took an organizing class and since, have inventoried and documented all of my rental items for better tracking. However, I still find myself reorganizing everything on a regular basis in search of the perfect system. It is an ongoing process and one that works better as time goes by and, at the moment, is working fairly well for A Touch of Class Event Planning.