Showcasing early entrepreneurs has a twofold purpose. One is to offer an added marketing communications or social media element to help promote their businesses. The second is to provide a forum through which they can guide other aspiring business owners around avoidable obstacles and toward a path of attainable goals. Sharing insights begins with hearing their stories firsthand beginning with a conversation with
Asta Dzeveckaite-Buseman, owner
Asta's Landscape Designs
The reason for starting Asta’s Landscape Designs is similar to the same one heard over the past several years – the economy. I have a bachelor’s degree in land management and a master’s degree in rural territory planning, along with post-graduate courses in landscape architecture. I also have over 12 years of experience in the landscape design business working for independent landscape firms most of that time. These were companies tied to the residential housing market. Not surprisingly, with the downturn in the housing market, the company I worked for began downsizing its number of employees of whom I was one. Since I truly loved my work and had some solid business connections, I decided to go into business for myself.
ABOUT MY BUSINESS
Along with providing landscape and hardscape design services to residential clients, I manage their entire installations, as well. I help homeowners make the most of their outdoor spaces either by adding a private patio, a functional walkway or peaceful garden surrounded with colorful flowers. It’s always a thrill for me and my crew to transform what the client has in mind into reality. As a dedicated conservationist, I also encourage the collection and use of rain water and the planting of shade trees to keep homes naturally cool while purifying the air. I’ve become involved with creating “rain gardens” of native flowers and plants that are fed with water redirected from the home’s gutters into a prepared ground area comprised of top soil, compost and sand. This combination acts as a filtration system that cleans the rain water before it reaches the deep root system of the plants.
MY IDEAL CLIENT
Any residential homeowner who needs help with either their overall landscapes or just portions of them would be considered my perfect client. Someone whose landscape just needs some attention by adding annual flower containers for seasonal color or refreshing such as trimming, pruning, removal of overgrown shrubs and replaced with healthy new plants. Or someone who would like to incorporate some water features, ponds or hardscapes into their existing gardens would fit my ideal client profile.
I feel what sets me apart from my competition is the fact that I am so conscious about the environment and intent on using as many natural resources in my designs as possible. Unlike some who are more interested in creating your generic landscape elements, I am more concerned about the well-being of the overall surroundings and health of the plantings. In addition, I always instruct the homeowner on how to take care of what was just planted.
HOW I MARKET MY BUSINESS
While most of my business comes from referrals, I promote my business through my website, some Facebook™, and by attending local business networking events. I may look into connecting with local real estate agents who have had houses on the market for quite a while and would need a refreshed landscape to help sell the property.
I’d tell others who are considering starting a new business to be aware that it is a long growth process. It takes time to build your business to where you want it, especially when the economic climate is questionable. Also, expect to do most of the work yourself until that time when you can hire help. Meanwhile, continue staying on top of your profession through continual education and new training. I would advise all soon-to-be entrepreneurs to carefully examine your potential, but don’t be afraid to follow your heart. Your success will come from your desire to do what you love to do. Like me, I have a passion for creating landscape artistry which I am confident will lead me to my goals of a successful business.