Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Claire Slattery, director of client marketing
and business development
Mindful Mix
http://www.mindfulmix.com/
claires@mindfulmix.com
847-284-4404
ABOUT MY BUSINESS
Mindful Mix is a full-service marketing agency that helps companies determine the right marketing strategies for their business. Working within the budgets of each client, we specialize in maximizing the reach and ROI of each promotion. We provide business planning, strategies, budgets, branding, corporate communications, sales collateral, website development, seminars and webinars, along with marketing coaching.
MY UNIQUENESS
I bring a wealth of well-rounded marketing experience to the table. Unlike some contemporaries who specialize only in specific marketing disciplines such as graphic design, PR, or research, I offer personal expertise in every aspect of marketing. There are few small agencies of our size that offer this hands-on working relationship. In essence, I serve as the client’s marketing director without its having to incur the expense of hiring a full-time staffer or paying the premium costs of contracting with a large, high-priced marketing firm. In addition, I offer accountability coaching to keep clients on target toward reaching their short and long-term goals – unusual for marketing firms.
IDEAL CLIENT PROFILE
The ideal client for Mindful Mix is any size business that has a genuine commitment to marketing, but is also aware that it may not be in the position to hire its own full-time marketing professional. A secondary client profile would be that of a company that has downsized its staff and is comfortable with outsourcing its marketing projects to professional contractors.
UNIQUE BUSINESS CHALLENGE
My primary challenge is determining how to get business owners to make that initial investment in marketing in order to take their businesses to the next level. Most understand the value of a marketing program, but shy away from committing the funding necessary to take that first step.
EFFECTIVE RESOLUTION
We have designed coaching and accountability seminars that give business owners a sampling of how marketing can increase their bottom line. As a result of these programs, clients begin to see the measurable results of a concentrated marketing focus. In turn, clients not only readily accept the concept of a more complete, on-going marketing plan, but also choose Mindful Mix as the full-service marketing resource to put their plan in place.
Wednesday, October 13, 2010
Wednesday, October 6, 2010
Despite recession analytics consultant sets up niche business in 24 hours
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Alex Caffarini, president
Analysights, LLC
www.analysights.com
acaffarini@analysights.com
blog: http://analysights.wordpress.com
847-895-2565
ABOUT MY BUSINESS
We’re a market research and analytics firm that helps companies make better marketing decisions based on analytics. In other words, imagine having a magic wand that would tell you which non-customers would have the best chance of becoming customers, or which current customers are at risk of leaving you and going to a competitor. We’re able to do this by comparing a customer’s purchasing history, demographics, and psychographics to those former clients who have left your company. We can also come up with a score for your current customers using similar data to better know on which ones you should be spending your marketing dollars. In addition, we’re able to provide information through surveys on how much the market is willing to pay for a new product concept as well as the size of the market.
IDEAL CLIENT PROFILE
My ideal client would typically include banks, credit card companies with $500 million to $2 billion in assets. Or associations with large memberships wanting to determine which non-members are likely to become members and which current members are at risk of leaving. Typically, any data-rich industry whose companies collect a lot of statistics on their customers for marketing effectiveness would be a perfect client – mobile broadband firms, retail catalog companies, direct marketers, credit unions, credit card companies.
MY UNIQUENESS
We’re strong in discussing complex analytical concepts in layman terms so that anyone not familiar with statistics or analytics in market research will gain a simplified understanding of everything they need to know. We don’t use any heavy technical jargon to which most clients can’t relate. And, our size allows us to offer a great deal of personal interaction between us and the client.
BUSINESS CHALLENGE
My primary challenge was to get this business flying in the midst of a recession. The company will be two years old this November. I had been working for the American Medical Association at the time doctors began dropping their memberships. I saw the writing on the wall and decided to start my business in 2008.
EFFECTIVE SOLUTION
I wasted no time in getting things moving. I got my tax papers in order, created my business plan, got my LLC designation, and set up my website all in the span of a single day. Obtaining that first client became my focus. I participated in countless networking events because demonstrating your abilities and capabilities is key to selling any consulting service, especially analytics. I worked on getting myself known as an expert in the field – “You’ve got to circulate in order to percolate.” There were no quick fixes. I called family members and sent relatives letters telling them I was in business. I soon realized that I was focusing on too broad a range of clients. I was looking at both small and large companies which would be impossible to manage. So, I honed in on what became my niche – financial companies and tech companies. In addition, I started a blog to build a following and I created a Facebook™ page. As a result of these efforts, things are beginning to move along steadily for Analysights LLC.
Alex Caffarini, president
Analysights, LLC
www.analysights.com
acaffarini@analysights.com
blog: http://analysights.wordpress.com
847-895-2565
ABOUT MY BUSINESS
We’re a market research and analytics firm that helps companies make better marketing decisions based on analytics. In other words, imagine having a magic wand that would tell you which non-customers would have the best chance of becoming customers, or which current customers are at risk of leaving you and going to a competitor. We’re able to do this by comparing a customer’s purchasing history, demographics, and psychographics to those former clients who have left your company. We can also come up with a score for your current customers using similar data to better know on which ones you should be spending your marketing dollars. In addition, we’re able to provide information through surveys on how much the market is willing to pay for a new product concept as well as the size of the market.
IDEAL CLIENT PROFILE
My ideal client would typically include banks, credit card companies with $500 million to $2 billion in assets. Or associations with large memberships wanting to determine which non-members are likely to become members and which current members are at risk of leaving. Typically, any data-rich industry whose companies collect a lot of statistics on their customers for marketing effectiveness would be a perfect client – mobile broadband firms, retail catalog companies, direct marketers, credit unions, credit card companies.
MY UNIQUENESS
We’re strong in discussing complex analytical concepts in layman terms so that anyone not familiar with statistics or analytics in market research will gain a simplified understanding of everything they need to know. We don’t use any heavy technical jargon to which most clients can’t relate. And, our size allows us to offer a great deal of personal interaction between us and the client.
BUSINESS CHALLENGE
My primary challenge was to get this business flying in the midst of a recession. The company will be two years old this November. I had been working for the American Medical Association at the time doctors began dropping their memberships. I saw the writing on the wall and decided to start my business in 2008.
EFFECTIVE SOLUTION
I wasted no time in getting things moving. I got my tax papers in order, created my business plan, got my LLC designation, and set up my website all in the span of a single day. Obtaining that first client became my focus. I participated in countless networking events because demonstrating your abilities and capabilities is key to selling any consulting service, especially analytics. I worked on getting myself known as an expert in the field – “You’ve got to circulate in order to percolate.” There were no quick fixes. I called family members and sent relatives letters telling them I was in business. I soon realized that I was focusing on too broad a range of clients. I was looking at both small and large companies which would be impossible to manage. So, I honed in on what became my niche – financial companies and tech companies. In addition, I started a blog to build a following and I created a Facebook™ page. As a result of these efforts, things are beginning to move along steadily for Analysights LLC.
Thursday, September 30, 2010
Key resource development sets company at forefront of employee/caregiver field
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Susan Avello, vice president, resource network development
AgingInfoUSA, LLC
http://www.AgingInfoUSA.com
susan.avello@aginginfousa.com
blog: http://susanavello.blogspot.com/
224-618-1008
ABOUT OUR BUSINESS
AgingInfoUSA offers ongoing Elder Care seminars and educational programs inside corporations designed around the individual needs of their employees.
OUR UNIQUENESS
At any given time, more than 21 percent of the workforce is dealing with a care giving situation. We address this growing challenge through a confidential online survey of employees followed by programs we customize to their specific requests.
IDEAL CLIENT PROFILE
The CEO or Human Resource Director of a mid-sized to large corporation in the Chicagoland area would be the perfect client for us.
UNIQUE BUSINESS CHALLENGE
As the number of elderly in the United States continues to grow with the Baby Boomers aging, the issue of employee caregivers will be amplified. This growth will intensify the amount of lost revenue - $17-$33 billion annually - for companies due to decreased productivity, caregiver stress, FMLA leave, and other stress-related health issues of caregivers. Our challenge is to prepare our company to be at the forefront of this crisis by developing the right resources for employees and companies alike.
EFFECTIVE RESOLUTION
We have devised an ongoing educational series, developed resources and planned events that assist in employee retention, factor in the decrease of FMLA for elder care and help create a more satisfied workforce. Among these are elder care seminars held at corporations, employee wellness events, on-site support, and links to established resources. By doing so, AgingInfoUSA has been able to stay atop our industry as the champion of caregiver employees.
Susan Avello, vice president, resource network development
AgingInfoUSA, LLC
http://www.AgingInfoUSA.com
susan.avello@aginginfousa.com
blog: http://susanavello.blogspot.com/
224-618-1008
ABOUT OUR BUSINESS
AgingInfoUSA offers ongoing Elder Care seminars and educational programs inside corporations designed around the individual needs of their employees.
OUR UNIQUENESS
At any given time, more than 21 percent of the workforce is dealing with a care giving situation. We address this growing challenge through a confidential online survey of employees followed by programs we customize to their specific requests.
IDEAL CLIENT PROFILE
The CEO or Human Resource Director of a mid-sized to large corporation in the Chicagoland area would be the perfect client for us.
UNIQUE BUSINESS CHALLENGE
As the number of elderly in the United States continues to grow with the Baby Boomers aging, the issue of employee caregivers will be amplified. This growth will intensify the amount of lost revenue - $17-$33 billion annually - for companies due to decreased productivity, caregiver stress, FMLA leave, and other stress-related health issues of caregivers. Our challenge is to prepare our company to be at the forefront of this crisis by developing the right resources for employees and companies alike.
EFFECTIVE RESOLUTION
We have devised an ongoing educational series, developed resources and planned events that assist in employee retention, factor in the decrease of FMLA for elder care and help create a more satisfied workforce. Among these are elder care seminars held at corporations, employee wellness events, on-site support, and links to established resources. By doing so, AgingInfoUSA has been able to stay atop our industry as the champion of caregiver employees.
Wednesday, September 22, 2010
Remaining at cutting edge of craft results in sustainable customers
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Jill & Gerd Loof, owners
Signs By Tomorrow
www.signsbytomorrow.com/arlingtonheights
arlingtonheights@signsbytomorrow.com
P: 847-255-0123
F: 847-255-0183
ABOUT OUR BUSINESS
We are a family-owned, full-service sign company that specializes in digital signage for trade shows and events, vehicle wraps and lettering, window graphics, interior, exterior, dimensional, architectural signage and more.
OUR UNIQUENESS
We are a solutions provider, not just order takers. We help clients save time and money by finding, making and/or offering very innovative, effective and competitive signs and graphics solutions. Taking advantage of new technologies, combined with a "do it right the first time" approach, also allows us to drive down cost, making our products and services even more competitive.
IDEAL CLIENT
Anyone with a repeat need for signs and graphics solutions would fit our ideal client profile. This is the same person who desires great results and/or the highest possible return on his or her sign investment.
UNIQUE CHALLENGE
Our primary challenge is to quickly and correctly identify the customer's needs, then find and propose the appropriate signs and graphics solutions. With the countless options in materials, equipment and software, plus the wide range of prices, it's critical to avoid costly confusion that could affect both clients and us in time and money.
EFFECTIVE SOLUTION
We have found that by keeping up with industry trends and technology via publications, resources, trade shows and industry experts, we are better able to find alternative service and product solutions in different price ranges. Being able to offer customized solutions rather than "one fits all" products, we clearly help customers to differentiate themselves - to help make them look outstanding. Over the years, this approach has resulted in the valued relationships of sustainable and satisfied customers.
Jill & Gerd Loof, owners
Signs By Tomorrow
www.signsbytomorrow.com/arlingtonheights
arlingtonheights@signsbytomorrow.com
P: 847-255-0123
F: 847-255-0183
ABOUT OUR BUSINESS
We are a family-owned, full-service sign company that specializes in digital signage for trade shows and events, vehicle wraps and lettering, window graphics, interior, exterior, dimensional, architectural signage and more.
OUR UNIQUENESS
We are a solutions provider, not just order takers. We help clients save time and money by finding, making and/or offering very innovative, effective and competitive signs and graphics solutions. Taking advantage of new technologies, combined with a "do it right the first time" approach, also allows us to drive down cost, making our products and services even more competitive.
IDEAL CLIENT
Anyone with a repeat need for signs and graphics solutions would fit our ideal client profile. This is the same person who desires great results and/or the highest possible return on his or her sign investment.
UNIQUE CHALLENGE
Our primary challenge is to quickly and correctly identify the customer's needs, then find and propose the appropriate signs and graphics solutions. With the countless options in materials, equipment and software, plus the wide range of prices, it's critical to avoid costly confusion that could affect both clients and us in time and money.
EFFECTIVE SOLUTION
We have found that by keeping up with industry trends and technology via publications, resources, trade shows and industry experts, we are better able to find alternative service and product solutions in different price ranges. Being able to offer customized solutions rather than "one fits all" products, we clearly help customers to differentiate themselves - to help make them look outstanding. Over the years, this approach has resulted in the valued relationships of sustainable and satisfied customers.
Wednesday, September 15, 2010
Nationwide challenge generates worldwide response for business coach
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Victoria Cook, business coach
The Guilt-Free Coach
www.TheGuiltFreeCoach.com
victoria@TheGuiltFreeCoach.com
847-701-4739
ABOUT MY BUSINESS
As a business coach, I help women business owners achieve their big goals or projects without all the guilt so often attached to such great endeavors. I use a 7-step, Guilt-Free RESULTS system that I have personally developed which acts as the framework for guiding women toward their accomplishments. It enables them to clearly know what their focus is and what their priorities are.
MY UNIQUENESS
Not only am I a coach but, in several ways, I am the mirror image of many of my clients. I, too, am a busy, high-achieving business owner who is working to achieve the success I desire professionally without sacrificing what is so important to me personally. My clients can feel confident that I have been in their pumps and have walked out successfully to the other side of my goals.
IDEAL CLIENT PROFILE
The perfect client for The Guilt-Free Coach is the small women business owner with a staff of 25 or less. She is usually very successful, driven, high-achieving, but has something out of balance in her life or business. Or, she might have something big that she wants to achieve – whether it’s to increase her business growth or take on a special project – but, is not quite sure how to fit that into her life with everything else going on around her.
UNIQUE BUSINESS CHALLENGE
My business is growing well, but, like many business owners, I would like to have business coming in on a more steady basis. I took this challenge to my own marketing coach and, together, we developed an amazing program that accomplished exactly what I was aiming for and much more.
EFFECTIVE SOLUTION
I launched a 30-day nationwide challenge through social media to business owners who wanted to achieve a particular goal, but were stuck in the process. It was based on their registering for an e-course from which they received information and inspiration from me to help them over the following 30-day period. I communicated with them daily by email to get acquainted and to provide a sampling of my 7-step system that they could put to use immediately. I also launched a contest through which candidates could submit their success results. From these I chose a winner who received a grand prize package. This program turned into a tremendous lead-generating tool for me. I now have people on my mailing list from all over the world and received my first international client as well. I recently began a group coaching program to which 20 percent of my challenge participants are now signed on. And, oh yes, the winner of my Big Goals No Guilt 30-Day Challenge exceeded her goal by 25 percent! To start your own challenge, visit www.TheGuiltFreeCoach.com.
Victoria Cook, business coach
The Guilt-Free Coach
www.TheGuiltFreeCoach.com
victoria@TheGuiltFreeCoach.com
847-701-4739
ABOUT MY BUSINESS
As a business coach, I help women business owners achieve their big goals or projects without all the guilt so often attached to such great endeavors. I use a 7-step, Guilt-Free RESULTS system that I have personally developed which acts as the framework for guiding women toward their accomplishments. It enables them to clearly know what their focus is and what their priorities are.
MY UNIQUENESS
Not only am I a coach but, in several ways, I am the mirror image of many of my clients. I, too, am a busy, high-achieving business owner who is working to achieve the success I desire professionally without sacrificing what is so important to me personally. My clients can feel confident that I have been in their pumps and have walked out successfully to the other side of my goals.
IDEAL CLIENT PROFILE
The perfect client for The Guilt-Free Coach is the small women business owner with a staff of 25 or less. She is usually very successful, driven, high-achieving, but has something out of balance in her life or business. Or, she might have something big that she wants to achieve – whether it’s to increase her business growth or take on a special project – but, is not quite sure how to fit that into her life with everything else going on around her.
UNIQUE BUSINESS CHALLENGE
My business is growing well, but, like many business owners, I would like to have business coming in on a more steady basis. I took this challenge to my own marketing coach and, together, we developed an amazing program that accomplished exactly what I was aiming for and much more.
EFFECTIVE SOLUTION
I launched a 30-day nationwide challenge through social media to business owners who wanted to achieve a particular goal, but were stuck in the process. It was based on their registering for an e-course from which they received information and inspiration from me to help them over the following 30-day period. I communicated with them daily by email to get acquainted and to provide a sampling of my 7-step system that they could put to use immediately. I also launched a contest through which candidates could submit their success results. From these I chose a winner who received a grand prize package. This program turned into a tremendous lead-generating tool for me. I now have people on my mailing list from all over the world and received my first international client as well. I recently began a group coaching program to which 20 percent of my challenge participants are now signed on. And, oh yes, the winner of my Big Goals No Guilt 30-Day Challenge exceeded her goal by 25 percent! To start your own challenge, visit www.TheGuiltFreeCoach.com.
Wednesday, September 8, 2010
Encouraging clients to set their personal tastes aside first job of promotional products specialist
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Warren Priemann, president
About Excellence, Inc.
www.aboutexcellencepromotions.com
aboutexcellence@comcast.net
847-726-9535
ABOUT MY BUSINESS
About Excellence provides solutions to cost-effective advertising through the use of promotional products. We help businesses create top-of-mind name recognition so that, over time, they become the vendor of choice within their marketplace. Our products open doors to multiple follow-up opportunities – everything from after-trade-show calls stemming from imprinted giveaways to inquiries on the outcome of a customized corporate gift. Our promotional products help create a KNOW, LIKE and TRUST relationship among companies that stimulates long-term business growth.
OUR UNIQUENESS
I believe that my style of initiating a relationship among potential clients is my uniqueness. I immediately get them involved in personal choice. When offering people a promotional item that I’m giving away on any day, I let them choose from among many colors. That means they will spend more time with me looking at the items determining which color they prefer. This unique approach allows me to interact with the person a little longer and find out about their business and their marketing needs. At the same time, it gets them involved in the moment by selecting the color they most prefer.
IDEAL CLIENT
Our ideal client is a business owner who not only recognizes the value of marketing promotions, but also understands the products need to be worked. That means they have the patience necessary for follow-up and continual relationship building. An ideal client also knows that promotional products are marketing tools that, if used consistently, will build their business over the long term through brand awareness.
UNIQUE CHALLENGE
Outside of overcoming the overall challenge of the current economy, one of my unique business challenges is getting customers to set their own preferences aside and include my industry knowledge in making their decisions. Too often, clients will be put off by a particular item because it is not to their personal liking – be it color, design, or concept. Yet, that very product may be tremendously effective in the marketplace. This is the mindset that I am challenged daily to change. I need to convince them that they are not purchasing promotional items for themselves. They are purchasing them as additional marketing tools proved to be effective in generating new business. The bottom line is to keep personal taste out of the equation and base your decisions on the positive statistics that I can provide.
EFFECTIVE SOLUTION
First, I remain very active within the industry with regard to new product lines and continual promotional products marketing education and certification. Secondly, I keep in close contact with my suppliers. Based on their feedback, I stay current with what products are the most effective. Thirdly, using this information, I work to help my clients look at products through their customers’ eyes. I try to instill in them that it’s important to keep their personal choices and tastes off the table during the decision-making process. Those who change their way of thinking often have more success with adding promotional products into the mix of their marketing programs.
Warren Priemann, president
About Excellence, Inc.
www.aboutexcellencepromotions.com
aboutexcellence@comcast.net
847-726-9535
ABOUT MY BUSINESS
About Excellence provides solutions to cost-effective advertising through the use of promotional products. We help businesses create top-of-mind name recognition so that, over time, they become the vendor of choice within their marketplace. Our products open doors to multiple follow-up opportunities – everything from after-trade-show calls stemming from imprinted giveaways to inquiries on the outcome of a customized corporate gift. Our promotional products help create a KNOW, LIKE and TRUST relationship among companies that stimulates long-term business growth.
OUR UNIQUENESS
I believe that my style of initiating a relationship among potential clients is my uniqueness. I immediately get them involved in personal choice. When offering people a promotional item that I’m giving away on any day, I let them choose from among many colors. That means they will spend more time with me looking at the items determining which color they prefer. This unique approach allows me to interact with the person a little longer and find out about their business and their marketing needs. At the same time, it gets them involved in the moment by selecting the color they most prefer.
IDEAL CLIENT
Our ideal client is a business owner who not only recognizes the value of marketing promotions, but also understands the products need to be worked. That means they have the patience necessary for follow-up and continual relationship building. An ideal client also knows that promotional products are marketing tools that, if used consistently, will build their business over the long term through brand awareness.
UNIQUE CHALLENGE
Outside of overcoming the overall challenge of the current economy, one of my unique business challenges is getting customers to set their own preferences aside and include my industry knowledge in making their decisions. Too often, clients will be put off by a particular item because it is not to their personal liking – be it color, design, or concept. Yet, that very product may be tremendously effective in the marketplace. This is the mindset that I am challenged daily to change. I need to convince them that they are not purchasing promotional items for themselves. They are purchasing them as additional marketing tools proved to be effective in generating new business. The bottom line is to keep personal taste out of the equation and base your decisions on the positive statistics that I can provide.
EFFECTIVE SOLUTION
First, I remain very active within the industry with regard to new product lines and continual promotional products marketing education and certification. Secondly, I keep in close contact with my suppliers. Based on their feedback, I stay current with what products are the most effective. Thirdly, using this information, I work to help my clients look at products through their customers’ eyes. I try to instill in them that it’s important to keep their personal choices and tastes off the table during the decision-making process. Those who change their way of thinking often have more success with adding promotional products into the mix of their marketing programs.
Monday, August 30, 2010
“Visual” testimonials help sell the benefits of interior redesign and staging
Showcasing experienced entrepreneurs offers an added marketing communications or social media element to help promote their businesses. In addition, it provides a forum through which they can share solutions to unique business challenges that might be the answer to a similar challenge with which yet another entrepreneur is struggling. This openness of information flows with the following story offered by
Marianne Yurko, owner
Redesigned With You In Mind
http://www.redesignedwithyouinmind.com/
myurko@sbcglobal.net
630-460-3000
ABOUT MY BUSINESS
The mission of Redesigned With You In Mind is to allow people to “fall in love with their homes all over again.” I’m an interior redesigner and stager who helps people with their home makeovers by simply using everything that they already own. This concept is particularly important in today’s economy for those who are tired of how their houses look, yet can’t afford a totally new interior design that traditionally requires purchasing most things new. Staging, in particular, is perfect for those having difficulty selling their homes often due to the fact that the interiors of their homes are not showing well. Among my specialties is color consultation which is valuable to people intimidated by the overwhelming color options available, today. And, I offer furniture placement that can economically and efficiently optimize the space and function of any room no matter its size or shape.
MY UNIQUENESS
I look at the whole picture, not at a particular niche. Unlike some of my peers who prefer to specialize only in redesign or staging, or just in window treatments or furniture placement, I take it all on so that I can manage the complete project from beginning to end.
IDEAL CLIENT
I have two ideal client profiles - women whose chosen careers are either inside the home caring for their families, or outside the home in the corporate world. Each has their own "house beautiful" vision in mind, but neither has the time to focus on making it come true themselves.
UNIQUE BUSINESS CHALLENGE
One challenge is finding the right way to market myself so that people will find out about me. There are so many people who might enjoy having a room or house redone or just a new paint color who don’t know who to call. The second challenge concerns the economy. It is getting people to understand that they can afford my services. The perception is that people can’t afford to make their homes look better. But, they soon learn that through redesign or staging, it really is possible.
SOLUTION
As my marketing solution, I’m looking for different ways to market my business – networking through chamber events as well as giving presentations on redesign and staging to members of these same organizations. I find that for my business, it is much easier to acquire new clients at women’s groups. As a result, I’ve made special efforts to participate in several women’s conferences and symposiums this year as a way of gaining greater exposure. I also am a member of an association of redesigners and stagers, and am maintaining a social media presence on Facebook and LinkedIn.
As my affordability solution, I am making it clear to prospective clients that I will work within their budgets no matter what their requests may be. And, as a “visual testimonial’ of sorts, I am now showing clients homes on the market for which I had done staging, pointing out how quickly they have sold. These before and after comparisons - either online or in my portfolio photos - seems to have the greatest impact on helping potential clients understand the affordable value of what Redesigned With You In Mind has to offer.
Marianne Yurko, owner
Redesigned With You In Mind
http://www.redesignedwithyouinmind.com/
myurko@sbcglobal.net
630-460-3000
ABOUT MY BUSINESS
The mission of Redesigned With You In Mind is to allow people to “fall in love with their homes all over again.” I’m an interior redesigner and stager who helps people with their home makeovers by simply using everything that they already own. This concept is particularly important in today’s economy for those who are tired of how their houses look, yet can’t afford a totally new interior design that traditionally requires purchasing most things new. Staging, in particular, is perfect for those having difficulty selling their homes often due to the fact that the interiors of their homes are not showing well. Among my specialties is color consultation which is valuable to people intimidated by the overwhelming color options available, today. And, I offer furniture placement that can economically and efficiently optimize the space and function of any room no matter its size or shape.
MY UNIQUENESS
I look at the whole picture, not at a particular niche. Unlike some of my peers who prefer to specialize only in redesign or staging, or just in window treatments or furniture placement, I take it all on so that I can manage the complete project from beginning to end.
IDEAL CLIENT
I have two ideal client profiles - women whose chosen careers are either inside the home caring for their families, or outside the home in the corporate world. Each has their own "house beautiful" vision in mind, but neither has the time to focus on making it come true themselves.
UNIQUE BUSINESS CHALLENGE
One challenge is finding the right way to market myself so that people will find out about me. There are so many people who might enjoy having a room or house redone or just a new paint color who don’t know who to call. The second challenge concerns the economy. It is getting people to understand that they can afford my services. The perception is that people can’t afford to make their homes look better. But, they soon learn that through redesign or staging, it really is possible.
SOLUTION
As my marketing solution, I’m looking for different ways to market my business – networking through chamber events as well as giving presentations on redesign and staging to members of these same organizations. I find that for my business, it is much easier to acquire new clients at women’s groups. As a result, I’ve made special efforts to participate in several women’s conferences and symposiums this year as a way of gaining greater exposure. I also am a member of an association of redesigners and stagers, and am maintaining a social media presence on Facebook and LinkedIn.
As my affordability solution, I am making it clear to prospective clients that I will work within their budgets no matter what their requests may be. And, as a “visual testimonial’ of sorts, I am now showing clients homes on the market for which I had done staging, pointing out how quickly they have sold. These before and after comparisons - either online or in my portfolio photos - seems to have the greatest impact on helping potential clients understand the affordable value of what Redesigned With You In Mind has to offer.
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